Montreal Canadiens take flight with Air Canada away jersey patch partnership: Agreement deepens 40-plus year relationship between NHL franchise and airline.
The National Hockey League’s (NHL) Montreal Canadiens have announced a jersey patch partnership with Air Canada.
Contract:
- Multi-year deal will see Air Canada logo feature on Canadiens away jerseys
- At the end of each season, the Air Canada Foundation and the Montreal Canadiens Children’s Foundation will auction off a set of game-worn road jerseys, with all proceeds benefiting local children’s charities which aims to inspire access to ice hockey for young Canadiens fans
Context:
The tie-up deepens a 40-plus year partnership between the Canadiens and Air Canada, with the away patch deal arriving after the NHL allowed teams from last year to advertise a partner’s logo on their game jerseys. The Canadiens’ home jersey patch sponsor is Royal Bank of Canada (RBC), which inked a multi-year deal in 2022.
Comment:
“It’s a privilege for us to have a longstanding relationship with Canada’s national carrier in Air Canada, and we’re proud to formalise a partnership that will showcase Air Canada’s brand whenever we play on the road,” said France Margaret Belanger, president of sports and entertainment for Groupe CH.
“We entrust Air Canada to move our players from city to city, and now that connection will be featured on the ice itself, as our team plays before our fans in NHL markets everywhere.”
SOURCE: https://www.sportspromedia.com/news/montreal-canadiens-air-canada-away-jersey-patch-partnership/