Posts by Rocket Yard Sports

In a statement, England Hockey said the protection of ‘fair competition’ was behind the move; the change will also see the introduction of separate female and open categories, thereby ending trans participation in the women’s game Transgender players will be banned from competing in women’s hockey as of next season, England Hockey has announced. The…

New study suggests sports organisations who have embraced AI are finding it easier to make the most of their content. Sports media companies who have already adopted artificial intelligence (AI) are three times as likely to find it easier to commercialise their content than those who have not invested in the technology, according to a…

Novak Djokovic and coach Andy Murray make it through to the third round of the Australian Open; Carlos Alcaraz takes just 81 minutes to advance; watch all the action from the ATP and WTA Tours on Sky Sports Tennis and Sky Sports+, NOW and the Sky Sports app Novak Djokovic and coach Andy Murray came through…

US tennis ace joins Alex Morgan and Warner Bros Discovery as backer of three-on-three women’s basketball league. US tennis star Coco Gauff has become the latest athlete to invest in Unrivaled, the upcoming US-based three-on-three women’s basketball league. Confirmed: Context: Unrivaled was co-founded by Women’s National Basketball Association (WNBA) stars Breanna Stewart and Napheesa Collier.…

Rory McIlroy believes the new Tomorrow’s Golf League (TGL), starting this week and live on Sky Sports, is “golf reimagined for the 21st century”. The name of the indoor simulator league stems from TMRW Sports, the company founded by McIlroy, Tiger Woods and former NBC golf executive Mike McCarley to focus on producing “technology-based ventures”…

‘Nick-ified’ graphics, augmented reality and cartoon characters from Paramount’s portfolio will all play a role in NFL broadcast. Paramount-owned CBS Sports and Nickelodeon are working together to air a SpongeBob Squarepants-themed alternative broadcast of the National Football League (NFL) wildcard playoff game between the Los Angeles Chargers and Houston Texans. Confirmed: Context: The SpongeBob-themed broadcast will be…

WST survey finds that 85 per cent of existing partners are keen to continue their investment. A new survey conducted by the Women’s Sport Trust (WST) has found that 80 per cent of brands are likely to invest in sponsoring women’s sports over the next three years. Confirmed: Context: Working with consultancy firm Onside, the UK-based WST…

17-year-old was also the most googled athlete in the UK this year. Luke Littler has partnered with Xbox ahead of the Professional Darts Corporation (PDC) World Darts Championship, cementing the teenage sensation as the sport’s biggest draw. The agreement will see Littler, who is an avid gamer, sport the Xbox logo on his playing shirt…

Fast food chain signs multi-year deal with WPLL worth ‘over UK£1m’. Fast food restaurant chain Subway has been announced as the new title partner of English soccer’s Women’s League Cup. Contract: Context: The deal is reportedly worth over UK£1 million (US$1.3 million) and includes a committed marketing spend from Subway, according to The Telegraph. The Women’s League Cup…

The 2034 FIFA World Cup is set to take place in Saudi Arabia, marking a monumental moment for both the nation and the world of football. This decision reflects FIFA’s vision of expanding football’s reach into new territories, while also emphasizing Saudi Arabia’s emergence as a major player in global sports and culture. Here’s what…