Posts by Rocket Yard Sports

LIV Golf Signs With CAA: CAA is now repping LIV for media and sponsorships; it also reps the PGA Tour. LIV has talked to TNT about TV rights; TNT’s Charles Barkley flirted with LIV in 2022. It’s been more than a year since the PGA Tour and Saudi-backed rival LIV Golf announced a “framework agreement” to “reunify…

Amex closing in on upgraded F1 deal: American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands.  It is understood that the two parties have agreed initial terms on a deal that includes global rights to…

Nike and Lego team up: Multi-year partnership aims to create opportunities for children to play and participate in sport. US sportswear giant Nike has partnered with toy company Lego in a move the pair say will fuse the worlds of sport and creative play by leveraging ‘iconic elements’ from both brands. Contract: Context: The tie-up…

How FedEx Transformed the PGA Tour Championships: Over the past decade, FedEx has redefined the landscape of golf sponsorship, turning the PGA Tour Championships into a global showcase not just for the sport but for its brand. By marrying the prestige of golf with their strategic vision, FedEx has ensured that their name is synonymous…

Saudi PIF expands North America presence: Investment deal agrees as regional soccer federation prepares to stage 2026 Fifa World Cup. Concacaf, the soccer federation for North America, Central America and the Caribbean, has announced a multi-year partnership with Saudi Arabia’s Public Investment Fund (PIF). The partnership will aim to expand the sport’s growth at all…

Chicago Cubs dial Motorola: Telecoms company’s logo to feature on all home, road and alternate jerseys during the regular season and postseason. Major League Baseball’s (MLB) Chicago Cubs have agreed a jersey patch partnership with Motorola. Contract: Context: While no financial terms were disclosed, the Cubs’ chief commercial officer Colin Faulkner told The Athletic that the partnership…

Chelsea add Fever as principal partner: Live entertainment tech platform’s logo to feature on sleeve of the Blues’ men’s, women’s and academy jerseys. English soccer giants Chelsea have unveiled live entertainment discovery technology platform Fever as their new principal partner. Contract: Context: Fever’s logo debuted on Chelsea’s sleeve during the club’s Premier League opener against champions Manchester…

Twickenham renamed Allianz Stadium: Home of English rugby union will be rebranded for first time since stadium was built in 1907. Twickenham is to be renamed Allianz Stadium from September after the Rugby Football Union (RFU) signed a long-term deal with the insurance company. For the first time since it was built in 1907, the…

Adidas in advanced Audi F1 talks: Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.  It is understood that discussions with the team behind the Audi F1 project are at an advanced stage and the…