Lyle and Scott
Creating and running a full, golf-specific, social media strategy for the business, including helping to broker a partnership with the world’s largest golfing social media influencer, Rick Shiels.
Bringing to life a partnership between LET Player Carly Booth, and American Golf’s owned-brands, such as a Ellesse and Stromberg. In addition to shaping the initial partnership, Rocket Yard also oversaw all content outputs to ensure maximum reach across social media, digital advertising, and television.
Rocket Yard are the global license holders for one of the world’s most innovative advertising devices in golf. Our approach is to navigate the introduction of the Mini Billboard into televised professional golf tournaments, private corporate events and form the basis of advertising opportunities for brands worldwide.
The English Trophy
Lead promotors of the event, managing all tournament sponsorship and hospitality, as well as creating experiential offerings on-site for those in attendance. Rocket Yard also created the full tournament narrative and straplines, as well as managing all PR and Communications.
LIV Golf + Pharaoh
Introduced the Pharaoh brand to LIV golf for merchandise licensing deal across LIV events. Services included the curating the initial arrangement between the companies, as well as then spearheading the Pharoah social media strategy to highlight the partnership.
Working with our ambassador, Chris Ryan, we built a content partnership programme with TaylorMade, which was brought to life on a global scale through the MyTM+ platform. Content is shared through access to a paid-for network, helping to add an additional revenue stream to the TaylorMade business model.
Created sporks marketing partnership between Paddy Power and LET Player , Carly Booth. Concepted the TV campaign, promoting responsible gambling, which ran across Sky Sports, as well as across Paddy Power’s social media channels.
Partnership created between Rocket Yard and Xero to showcase their software for small businesses. Our Founder featured in global campaign for Xero, helping to concept the content creation as well as the roll out of the campaign across all social platforms.
In addition to negotiating the venue agreement for the tournament, our team managed the sale of Pro-Am places, which partners were able to utilise amongst new and existing clients to solidify relationships.
European Tour Caddies Association
Created a paid-for partnership model with the previously un-commercialised caddie network, creating a partnership with the world’s largest golf tour operator. Activated ETCA through social media and partnership campaigns, as well as helping to create a brand identity and initial business strategy.
Golf Club Managers Association
The creation of a bespoke partnership programme, which helped double the overall revenue from paid partners that the organisation works with. Additionally, Rocket Yard helped the GCMA to establish their new brand guidelines, as well as providing the team with a clear digital and social media strategy with a focus on retaining current members, whilst…
CRM-specific project, creating an email and database strategy for the business, as well as devising a partnership with clothing company Bunker Mentality to target both audiences with a shared campaign.