{"title":"Sinead's eBooks","description":"","products":[{"product_id":"designing-for-story","title":"Websites: Designing for Story","description":"\u003ch3 data-end=\"184\" data-start=\"108\"\u003e\u003cem data-end=\"182\" data-start=\"112\"\u003eHow Sports Brands Turn Their Homepage Into a Story Fans Want to Join\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"226\" data-start=\"185\"\u003e\u003cstrong data-end=\"226\" data-start=\"185\"\u003eBy Sinead Lotter | \u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"328\" data-start=\"287\"\u003eCreative Problem Solver\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"308\" data-start=\"228\"\u003eA practical guide for sports creatives who want more than just “a nice website.”\u003c\/p\u003e\n\u003cp data-end=\"490\" data-start=\"310\"\u003eThis eBook breaks down how to design homepages that connect with fans, tell a clear story, and actually convert — using structure, visuals, and brand voice that feel true to sport.\u003c\/p\u003e\n\u003cp data-end=\"621\" data-start=\"562\"\u003ePerfect for designers, brand teams, and marketers in sport.\u003c\/p\u003e\n\u003cp data-end=\"657\" data-start=\"623\"\u003e📄 37 pages \u003c\/p\u003e\n\u003ch3 data-end=\"57\" data-start=\"0\"\u003eWhat’s inside \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1428\" data-start=\"58\"\u003e\n\u003cli data-end=\"230\" data-start=\"58\"\u003e\n\u003cp data-end=\"230\" data-start=\"60\"\u003eHow to make your homepage answer the 3 instant questions: what is this, is it for me, what’s next (the “first 5 seconds” test) \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"410\" data-start=\"231\"\u003e\n\u003cp data-end=\"410\" data-start=\"233\"\u003eA story-driven hero section formula: customer-centred headline, simple “how”, one clear CTA, and a visual that \u003cem data-end=\"370\" data-start=\"348\"\u003efeels like the sport\u003c\/em\u003e \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"567\" data-start=\"411\"\u003e\n\u003cp data-end=\"567\" data-start=\"413\"\u003eThe “customer is the hero, brand is the guide” framework + a hero vs guide audit to rewrite your homepage copy \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"725\" data-start=\"568\"\u003e\n\u003cp data-end=\"725\" data-start=\"570\"\u003eA homepage story arc you can follow: hook → problem → outcome → guide → plan → proof → deeper paths → final CTA \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"935\" data-start=\"726\"\u003e\n\u003cp data-end=\"935\" data-start=\"728\"\u003eVisual storytelling for sports brands\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1133\" data-start=\"936\"\u003e\n\u003cp data-end=\"1133\" data-start=\"938\"\u003eTrust-building elements in a single scroll\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1267\" data-start=\"1134\"\u003e\n\u003cp data-end=\"1267\" data-start=\"1136\"\u003eHow to do minimalism with meaning (make “less” say more) + the “content diet” checklist \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1428\" data-start=\"1268\"\u003e\n\u003cp data-end=\"1428\" data-start=\"1270\"\u003eHow to design homepages that evolve using modular story blocks \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1487\" data-start=\"1430\"\u003eWho is it for \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1958\" data-start=\"1488\"\u003e\n\u003cli data-end=\"1645\" data-start=\"1488\"\u003e\n\u003cp data-end=\"1645\" data-start=\"1490\"\u003eSports brands, clubs, and performance businesses that want a homepage that converts \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1807\" data-start=\"1646\"\u003e\n\u003cp data-end=\"1807\" data-start=\"1648\"\u003eDesigners, marketers, and strategists building sports websites who want a repeatable story framework + checklists \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1958\" data-start=\"1808\"\u003e\n\u003cp data-end=\"1958\" data-start=\"1810\"\u003eTeams needing a homepage system that’s easy to update over seasons\/campaigns without breaking the design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rocket Yard Sports","offers":[{"title":"Default Title","offer_id":51923173835099,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/3857\/0075\/files\/Websites_Designing_for_Story.png?v=1767892753"},{"product_id":"the-creative-locker-room","title":"The Creative Locker Room","description":"\u003ch3 data-end=\"286\" data-start=\"232\"\u003e\u003cem data-end=\"284\" data-start=\"236\"\u003eFor Sports Brands Ready to Show Up Differently\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"328\" data-start=\"287\"\u003e\u003cstrong data-end=\"328\" data-start=\"287\"\u003eBy Sinead Lotter | Creative Problem Solver\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"430\" data-start=\"330\"\u003eThis isn’t a book about aesthetics — it’s about making creative work that \u003cem data-end=\"420\" data-start=\"404\"\u003eactually works\u003c\/em\u003e in sport.\u003c\/p\u003e\n\u003cp data-end=\"680\" data-start=\"432\"\u003eFrom designing under pressure to managing feedback, building flexible systems, and creating content athletes want to share — this guide is built for in-house creatives, brand teams, and freelancers navigating the fast-moving world of sports design.\u003c\/p\u003e\n\u003cp data-end=\"864\" data-start=\"761\"\u003eBuilt for the doers. No fluff. Just tools to help you deliver better, faster, and with more confidence.\u003c\/p\u003e\n\u003cp data-end=\"900\" data-start=\"866\"\u003e📄 35 pages \u003c\/p\u003e\n\u003ch3 data-end=\"57\" data-start=\"0\"\u003eWhat’s inside \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1530\" data-start=\"58\"\u003e\n\u003cli data-end=\"251\" data-start=\"58\"\u003e\n\u003cp data-end=\"251\" data-start=\"60\"\u003eA pressure-tested playbook for getting great creative done fast in sport  \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"401\" data-start=\"252\"\u003e\n\u003cp data-end=\"401\" data-start=\"254\"\u003eHow creative teams in sport really work: assets, rollouts, content packs, web updates, sponsor graphics\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"530\" data-start=\"402\"\u003e\n\u003cp data-end=\"530\" data-start=\"404\"\u003eBrand systems that scale (brand isn’t a logo; build templates + living guidelines) \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"680\" data-start=\"531\"\u003e\n\u003cp data-end=\"680\" data-start=\"533\"\u003eSocial media workflow \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"837\" data-start=\"681\"\u003e\n\u003cp data-end=\"837\" data-start=\"683\"\u003eDesigning across platforms (social vs sponsors vs web vs event activations) while keeping one consistent brand\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"838\"\u003e\n\u003cp data-end=\"981\" data-start=\"840\"\u003eSpeed-with-quality systems: template sets, typography hierarchy, colour\/gradients, scalable grids\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1100\" data-start=\"982\"\u003e\n\u003cp data-end=\"1100\" data-start=\"984\"\u003eWorking with athletes (co-create, keep it real, don’t over-script\/over-edit) \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1241\" data-start=\"1101\"\u003e\n\u003cp data-end=\"1241\" data-start=\"1103\"\u003eManaging feedback without chaos \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1405\" data-start=\"1242\"\u003e\n\u003cp data-end=\"1405\" data-start=\"1244\"\u003eA disruptor chapter for traditional sports: tone, design contrast, video pacing, grit over gloss  \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1530\" data-start=\"1406\"\u003e\n\u003cp data-end=\"1530\" data-start=\"1408\"\u003eA “10 Habits of Successful Sports Creatives” checklist to lock in the system \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1591\" data-start=\"1532\"\u003eWho is it for \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"2065\" data-start=\"1592\"\u003e\n\u003cli data-end=\"1745\" data-start=\"1592\"\u003e\n\u003cp data-end=\"1745\" data-start=\"1594\"\u003eDesigners, videographers, photographers, and creative leads working in sport who need to deliver at speed \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1896\" data-start=\"1746\"\u003e\n\u003cp data-end=\"1896\" data-start=\"1748\"\u003eIn-house creative teams (big brand or small team) who want systems, templates, and workflow discipline\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2065\" data-start=\"1897\"\u003e\n\u003cp data-end=\"2065\" data-start=\"1899\"\u003eAnyone building content for social + sponsors + web + event activations and trying to keep brand consistent under pressure \u003cspan aria-describedby=\"radix-_r_637_\" data-state=\"delayed-open\" class=\"\"\u003e\u003cspan aria-describedby=\"radix-_r_637_\" class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rocket Yard Sports","offers":[{"title":"Default Title","offer_id":51923186647387,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/3857\/0075\/files\/The_Creative_Locker_Room_2.png?v=1767892910"},{"product_id":"seo-rewired","title":"SEO Rewired","description":"\u003cp data-start=\"61\" data-end=\"98\"\u003eFor Sports Brands That Want To Be Found First\u003c\/p\u003e\n\u003cp data-start=\"61\" data-end=\"98\"\u003e\u003cstrong\u003eBy Sinead Lotter | Creative Problem Solver\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"100\" data-end=\"198\"\u003eThis isn’t a book about “doing SEO” — it’s about building visibility that actually drives results.\u003c\/p\u003e\n\u003cp data-start=\"200\" data-end=\"459\"\u003eFrom how people search today (across Google, Maps, YouTube, TikTok, and AI tools) to structuring your pages, keywords, content, and credibility — this guide gives sports brands a clear system to show up more often, in the right places, for the right searches.\u003c\/p\u003e\n\u003cp data-start=\"609\" data-end=\"640\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e📄 35 pages\u003c\/p\u003e\n\u003ch3 data-end=\"57\" data-start=\"0\"\u003eWhat’s inside \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"968\" data-start=\"58\"\u003e\n\u003cli data-end=\"216\" data-start=\"58\"\u003e\n\u003cp data-end=\"216\" data-start=\"60\"\u003eA clear, modern definition of SEO as discoverability across Google, Maps, YouTube, TikTok, Instagram + AI search \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"387\" data-start=\"217\"\u003e\n\u003cp data-end=\"387\" data-start=\"219\"\u003eThe 5-part modern SEO system: technical performance, content relevance, authority, social search signals, reputation signals \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"560\" data-start=\"388\"\u003e\n\u003cp data-end=\"560\" data-start=\"390\"\u003ePractical optimisation guidance for Technical SEO + Content SEO + Authority + Social SEO + Local SEO + Reputation SEO + AI SEO \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"690\" data-start=\"561\"\u003e\n\u003cp data-end=\"690\" data-start=\"563\"\u003eA simple weekly \/ monthly \/ quarterly \/ biannual SEO stack you can run consistently \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"860\" data-start=\"691\"\u003e\n\u003cp data-end=\"860\" data-start=\"693\"\u003eThe real tools modern brands use  \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"968\" data-start=\"861\"\u003e\n\u003cp data-end=\"968\" data-start=\"863\"\u003eThe most common SEO mistakes brands make (and what to do instead) \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1027\" data-start=\"970\"\u003eWho is it for \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1593\" data-start=\"1028\"\u003e\n\u003cli data-end=\"1158\" data-start=\"1028\"\u003e\n\u003cp data-end=\"1158\" data-start=\"1030\"\u003eBrands and marketers who want to be found, chosen, and remembered—without SEO jargon \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1308\" data-start=\"1159\"\u003e\n\u003cp data-end=\"1308\" data-start=\"1161\"\u003eTeams who need an SEO system that connects creative + strategy + reputation (not “just a website task”) \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1443\" data-start=\"1309\"\u003e\n\u003cp data-end=\"1443\" data-start=\"1311\"\u003eService\/local businesses who rely on Google Maps + reviews to drive bookings and leads \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"relative inline-flex items-center\"\u003e\u003cbutton class=\"ms-1 flex h-[25px] text-[10px] leading-[13px] rounded-xl corner-superellipse\/1.1 items-center justify-center gap-1 px-2 relative text-token-text-secondary! hover:text-token-text-primary! hover:bg-token-bg-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-bg-secondary bg-[#f4f4f4]\"\u003e\u003csvg class=\"h-[16px] w-[16px] object-contain text-token-text-primary! flex-none icon-sm\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-i9agxugi.svg#554074\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1593\" data-start=\"1444\"\u003e\n\u003cp data-end=\"1593\" data-start=\"1446\"\u003eContent teams who want to create content based on real search behaviour (questions people actually ask)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rocket Yard Sports","offers":[{"title":"Default Title","offer_id":51925910618459,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/3857\/0075\/files\/SEORewired.png?v=1767893227"},{"product_id":"fan-led-wins","title":"Fan-led wins","description":"\u003ch3 data-start=\"0\" data-end=\"66\"\u003eFor Sports Brands That Want Fans To Create For You (On Purpose)\u003c\/h3\u003e\n\u003cp data-start=\"68\" data-end=\"379\"\u003eFan-Led Wins is a practical UGC playbook for sports marketing - built for the reality that sport runs on emotion, and emotion makes people post.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"381\" data-end=\"396\"\u003e\u003cstrong data-start=\"384\" data-end=\"396\"\u003e49 pages\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"403\" data-end=\"419\"\u003eWhat’s inside\u003c\/h2\u003e\n\u003cul data-start=\"420\" data-end=\"1206\"\u003e\n\u003cli data-start=\"420\" data-end=\"502\"\u003e\n\u003cp data-start=\"422\" data-end=\"502\"\u003eA clear definition of UGC in sport (and why it’s really belonging + proof)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"503\" data-end=\"595\"\u003e\n\u003cp data-start=\"505\" data-end=\"595\"\u003eThe psychology behind why fans create - and how to channel behaviour that already exists\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"724\"\u003e\n\u003cp data-start=\"598\" data-end=\"724\"\u003eThe key UGC types in sport - Moment, Performance, Reaction, Proof, Craft, Participation — and what each is best used for\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"857\"\u003e\n\u003cp data-start=\"727\" data-end=\"857\"\u003eProven ways to encourage UGC without cheapening your brand (challenges, templates, ambassadors, hashtags, community rituals)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"858\" data-end=\"959\"\u003e\n\u003cp data-start=\"860\" data-end=\"959\"\u003eA clean workflow for doing UGC properly: collect → organise → permission → moderate → publish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"960\" data-end=\"1091\"\u003e\n\u003cp data-start=\"962\" data-end=\"1091\"\u003eHow to use UGC across your full marketing system (not just Stories): website, organic social, paid ads, email\/CRM, in-venue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1206\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1206\"\u003ePractical templates you can copy\/paste (permission DM, moderation checklist, UGC campaign brief, content matrix)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1213\" data-end=\"1229\"\u003eWho is it for\u003c\/h2\u003e\n\u003cul data-start=\"1230\" data-end=\"1597\"\u003e\n\u003cli data-start=\"1230\" data-end=\"1317\"\u003e\n\u003cp data-start=\"1232\" data-end=\"1317\"\u003eSports brands that want UGC to drive awareness + conversion, not random reposts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1318\" data-end=\"1416\"\u003e\n\u003cp data-start=\"1320\" data-end=\"1416\"\u003eTeams who need a repeatable structure: prompts, formats, permissions, moderation, distribution\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1520\" data-end=\"1597\"\u003e\n\u003cp data-start=\"1522\" data-end=\"1597\"\u003eMarketing leads who want UGC that feels premium, controlled, and on-brand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1599\" data-end=\"1727\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rocket Yard Sports","offers":[{"title":"Default Title","offer_id":52124320891227,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/3857\/0075\/files\/Fan-led_wins_cover.png?v=1769603351"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/3857\/0075\/collections\/Sinead_16734033-a38a-4cd0-8c63-12d28c7c3196.png?v=1769162977","url":"https:\/\/rocketyardsports.com\/collections\/sineads-ebooks.oembed","provider":"Rocket Yard Sports","version":"1.0","type":"link"}