Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula 1 Grand Prix races.
The Celsius logo will feature on the team’s car beginning with the Miami Grand Prix. Celsius will also provide dedicated social media content throughout the duration of the deal. Along with Miami, the 2023 F1 schedule also includes stops in Austin and Las Vegas.
Source: https://www.sportbusiness.com/news/ferrari-adds-energy-drink-celsius-as-latest-sponsor/