July 31, 2024 – [London, UK] – In an unprecedented move to redefine the golfing landscape, Husqvarna, the world leader in outdoor power products, announces a dynamic partnership with OuttaBoundz, an initiative led by Jay Bothroyd & Trey Niven. This collaboration aims to infuse cutting-edge technology into golf course maintenance while making the sport more appealing and accessible to a younger, broader demographic.
Husqvarna’s advanced range of products, including autonomous mowers, robotic solutions, and sustainable handheld equipment, will be integrated into content created by OuttaBoundz. This content will spotlight how Husqvarna’s state-of-the-art equipment is revolutionising the way greenkeepers maintain and prepare championship golf courses. By showcasing the efficiency, precision, and sustainability of Husqvarna products, the partnership will highlight the modern standard in golf course management.
With a Husqvarna Automower® for every green space, the partnership also aims to further strengthen the narrative of how the brand’s award-winning products support green space maintenance both at a domestic and professional level, from small home gardens to the highest standard of sports turf.
The strategic alliance will feature a series of engaging, educational, and entertaining content pieces. These will illustrate the significant improvements in the playing experience of golfers, directly attributable to the pristine conditions made possible by Husqvarna’s innovations. From lush fairways to perfectly manicured greens, golfers will witness first-hand the seamless integration of technology and nature, something that golf courses across the UK have been enjoying thanks to Husqvarna, with over 300 autonomous mowing products in operation worldwide.
OuttaBoundz has been at the forefront of transforming golf’s image, breaking down stereotypes, and making the sport more inclusive. This partnership is set to amplify OuttaBoundz’s mission: to make golf more appealing to younger audiences and to speak to non-golfers and diverse communities. By dispelling myths and showcasing the numerous opportunities within golf, the collaboration will strive to make the sport more accessible and inviting.
A pivotal aspect of this partnership is the focus on greenkeepers. Content will delve into the behind-the-scenes efforts of these unsung heroes, demonstrating how they leverage Husqvarna products to meet the rigorous demands of preparing courses for professional tournaments. By highlighting their expertise and dedication, the partnership aims to elevate the profile of greenkeepers and inspire the next generation to consider careers in golf course management.
“We are thrilled to partner with OuttaBoundz to showcase how our innovative products are transforming golf course maintenance,” said Sam Donnelly, Senior Marketing & Channel Development at Husqvarna. “This partnership is not just about improving the game for golfers but also about making golf more inclusive and appealing to a wider audience. We believe that through this collaboration, we can inspire a new generation to engage with golf in a way they never have before.”
“Husqvarna’s commitment to innovation aligns perfectly with our mission to change the perception of golf,” said Jay Bothroyd at OuttaBoundz. “By integrating their advanced products into our content, we can show young, diverse audiences that golf is a vibrant, exciting, and accessible sport. Together, we are not only enhancing the golfing experience but also paving the way for a more inclusive future.”
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About Husqvarna
Husqvarna is a leading global manufacturer of outdoor power products, including chainsaws, trimmers, robotic lawn mowers, and ride-on lawn mowers. With a history dating back over 330 years, Husqvarna is committed to innovating and delivering high-quality solutions for forest, park, and garden care.
About OuttaBoundz
OuttaBoundz is a trailblazing platform dedicated to transforming the image of golf and making it more accessible to younger, diverse audiences. Through creative content, engaging storytelling, and community initiatives, OuttaBoundz seeks to break down barriers and showcase the limitless possibilities within the world of golf.
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Media Contacts:
Husqvarna
Samantha Donnelly – Senior Marketing & Channel Development Manager (UK)
Samantha.Donnelly@husqvarnagroup.com
OuttaBoundz
Lloyd Osagie – Partnership Manager
media@outtaboundzshow.com
Join us on this journey to reshape the future of golf. For more information, visit https://www.husqvarna.com/uk/ and http://outtaboundzshow.com