Current Masters champion to keep using branded clubs as he also adds Santander deal.
Spanish golf star Jon Rahm has inked a long-term partnership extension with golf giant Callaway Golf.
Contract:
- Rahm to continue using Callaway and Odyssey-branded equipment
- Spaniard will keep wearing Callaway and TravisMathew-branded clothing and accessories
- World number three to acquire an equity position in Topgolf Callaway Brands
- Rahm has also become a global ambassador for Santander on a multi-year deal
- Current Masters champion to wear Santander’s logo on the right sleeve of his shirt while competing
- Rahm will interact with Santander customers through hospitality and meet and greet opportunities
Context:
Rahm, 28, has enjoyed a hugely successful year on the golf course, having topped the world rankings on several occasions, thanks to four title wins, including a maiden title at Augusta.
Comment:
“I’m so happy to continue this incredible relationship with Callaway and I truly have played the best golf of my career with their equipment,” said Rahm. “From the driver to the golf ball, they continue to set the bar higher with every new product line, and I’m looking forward to many more great years with their team.”
Of the Santander deal, Rahm said: “It is an honour to join the Santander family and become an ambassador for the global company. With a rich history in Spain, a large global presence, and a deep commitment to excellence, this partnership is a great fit, and I look forward to working with the team at Santander for many years to come.”
Coming next:
Rahm’s growing endorsement portfolio may push the Spaniard into this year’s 50 Most Marketable Athletes list, and a strong showing at the upcoming 151st edition of The Open will elevate his profile even further.