The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues.
Houston-based Memorial Hermann Health System will be featured on a patch on the Houston Rockets’ jerseys during the 2024-25 season, which starts Oct. 22, the Houston Chronicle first reported. The health system also has the naming rights for the $70 million Memorial Hermann Houston Rockets Training Center that opened in September.
“For us, it’s a great choice,” Rockets president of business operations Gretchen Sheirr told the newspaper for the Oct. 10 story. “We’ve obviously been working together for years, and as we went through the training center process and planning for the activization and opening of the training center, it makes perfect sense … given how much they’re involved in the health of the players and the community.”
As more professional sports leagues have opened up their jerseys to sponsorship opportunities in recent years, health systems have gotten in on the game.
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