Newsroom

Here at Rocket Yard Sports, we share news and insights from our own perspective, and those that we have discovered from a variety of other sources from across the web.

LIV Golf Signs With CAA—Is PGA Tour Merger Getting Closer?

LIV Golf Signs With CAA: CAA is now repping LIV for media and sponsorships; it also reps the PGA Tour. LIV has talked to TNT ...
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Amex closing in on upgraded F1 deal

Amex closing in on upgraded F1 deal: American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes ...
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Nike and Lego team up for co-branded products, content and experiences

Nike and Lego team up: Multi-year partnership aims to create opportunities for children to play and participate in sport. US sportswear giant Nike has partnered ...
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How FedEx Transformed the PGA Tour Championships into a Brand Powerhouse

How FedEx Transformed the PGA Tour Championships: Over the past decade, FedEx has redefined the landscape of golf sponsorship, turning the PGA Tour Championships into ...
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Saudi PIF expands North America presence with Concacaf partnership

Saudi PIF expands North America presence: Investment deal agrees as regional soccer federation prepares to stage 2026 Fifa World Cup.Concacaf, the soccer federation for North ...
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Chicago Cubs dial Motorola for jersey patch partnershipEmirates retains Grand Slam with US Open renewal

Chicago Cubs dial Motorola: Telecoms company’s logo to feature on all home, road and alternate jerseys during the regular season and postseason. Major League Baseball’s ...
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Chelsea add Fever as principal partner

Chelsea add Fever as principal partner: Live entertainment tech platform's logo to feature on sleeve of the Blues' men's, women's and academy jerseys. English soccer ...
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