Here at Rocket Yard Sports, we share news and insights from our own perspective, and those that we have discovered from a variety of other sources from across the web.

Coco Gauff’s US Open win watched by record 3.4m on ESPN

US star’s victory becomes most-watched women’s Grand Slam tennis final ever on Disney-owned network. Coco Gauff’s US Open final victory over Aryna Sabalenka was watched ...
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Hugo Boss swaps Formula E for key Formula 1 team role

Fashion brand Hugo Boss has revealed it is to focus solely on Formula 1, ending its long-term association with the Formula E electric racing car ...
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Manchester United ‘in talks’ with Qualcomm over front-of-shirt deal

Manchester United ‘in talks’ with Qualcomm over front-of-shirt deal. The Premier League club are in talks to expand its association with the technology company to ...
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The Power of Sports Sponsorship: Driving Success on and off the Field

Sports sponsorship has evolved into a potent marketing strategy for brands. By partnering with sports teams, events, or athletes to promote products and services, as ...
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How The Rugby World Cup Became A $5 Billion Event

Many people in the United States don’t know how to play rugby. They don’t know the history of the sport, its rules, or its strategy. ...
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How Brands Leverage Formula 1 To Make Billions

How do engine manufacturers use the sport of F1 to sell more cars and why do consumer brands like Red Bull “manufacture history” to reduce ...
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Rocket Yard & Hype Sports Management Partner with Jay Bothroyd

Working together, Jay Bothroyd plans to spearhead innovate initiatives within the sport. Rocket Yard & Hype Sport Management are thrilled to announce a strategic partnership ...
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