Player Index Step 1 of 6 16% YOUR SPONSORSHIP INDEXWelcome to the SPONSORSHIP INDEX by Rocket Yard Sports in partnership with Play-Ex. A specifically designed self-assessment tool to help athletes who are looking to build meaningful partnerships with brands and maximise sponsorship earnings potential. Sponsorship is known to be one of the most powerful marketing tools out there and the index is here to help you self asses the effectiveness of your sponsorship offering to brands. More importantly, the index will help you figure out what your next move should be. Push START and begin your journey into the business of professional sport with us. Audience DataDo you collect audience data?*(from your social channels, mailing list, website, etc. Audience data includes things like gender, age groups, interests, etc)YesNoHave you conducted a survey about the buying behaviours of your own audience in the last 12 months?*(buying behaviours is learning about when your audience is likely to change things like their car insurance, etc)YesNoHave you identified at least 5 industries and 25 businesses in each of those industries that are a good match for your audience?*YesNoSCORE : Audience Data Marketing Game PlanDo you have a logo or identiyfable mark bespoke for you?*YesNoDo you have a 'brand specific' mission statement or tag line?*YesNoDo you have your own 'Brand Guidelines'?*(identity, visuals, voice, strategy)YesNoDo you have a media pack, deck or promo reel to share with prospective sponsors?*YesNoIf so, does it include any audience data?*YesNoDo you have a website?*YesNoIf so, do you sell anything on your website or does it have a sign up feature to a mailing list?*YesNoDo you have a mailing list?*YesNoIf so, do you send out at least 1 mailshot every two weeks?*YesNoAre you using at least 2 social media platforms?*YesNoIf so, do you post at least 4 times per week or more on those social channels?*YesNoHave you attended any business networking events at least 4 times in the last year*YesNoDoes your marketing strategy include any of the following goals:* Growing your social audience? Driving traffic to your website? Growing your mailing list? Creating more networking opportunities? None of the above SCORE: Marketing Game Plan Sponsorship ServicesDo you offer your sponsors any of the following services:* Appearance days? (to create unique experiences & sales initiatives) Content creation? (for content on your own channels and your potential sponsors) Logo placement opportunities? (on your apparel, equipment or other) Digital marketing services? (presence on mailing lists, website, etc) Social media services? (content, campaigns, interaction, etc) Sampling opportunities? (opportunities to get your audience using the products and services of your potential sponsors) Use of your image rights? None of the above Have you ever paid for a media valuation report for yourself?*(social and / or TV metrics)YesNoDo you know if the price range of the services you're offering is priced correctly against other similar athletes to you?*YesNoSCORE: Sponsorship Services AnalysisDo you offer any progress reports for your sponsors on a monthly, quarterly or annual basis?*(a report so your sponsors can see that you're fulfiling the agreement)YesNoDo you offer the options to provide media valuation reports to your sponsors?*(social and / or TV metrics)YesNoDo you or do you have a representative that works as an Account Manager between you and your sponsor?*(like a manager or an agent)YesNoSCORE: Analysis You're Nearly ThereTo get your finalised recommendations, please enter your email below. An email with your results will be sent to the address you specify below. if you don't receive an email, please check your spam / junk folders.SCORE: FinalSCORE: PercentageName* First Last Email* Enter Email Confirm Email PhoneConsent* I consent to be contacted by Rocket Yard Sports, including marketing and promotional emails. Click here to read the privacy policyNameThis field is for validation purposes and should be left unchanged.
