Bundesliga club ends partnership with Nike after ten years.
RB Leipzig strike ‘€100m+’ Puma kit deal: German top-flight soccer club RB Leipzig have revealed Puma as their new kit supplier from next season.
Contract:
- Long-term deal to kick in from 1st July 2024
- Puma to kit out club’s men’s, women’s, youth and esports teams, as well as its soccer school
- German sportswear brand also secures wide-ranging rights for sponsorship, merchandising, matchday advertising in the Red Bull Arena and the RB Leipzig Football Academy, plus digital activations
Context:
Puma will take over from Nike as RB Leipzig’s kit supplier. The US sportswear giant had partnered with the club since the 2014/15 season. RB Leipzig and Puma’s deal is worth more than €100 million (US$108 million), according to Sky Sport Germany. A separate report from Sport1 in January stated that the agreement would last for ten years and put its value at €150 million (US$162 million). The Bundesliga outfit’s current pact with Nike has been valued at €60 million (US$64.9 million).
For Puma, the agreement adds to existing kit supplier deals in the Bundesliga with Borussia Dortmund, Borussia Mönchengladbach and FC Heidenheim.
The RB Leipzig tie-up coincides with Puma announcing its 2023 financial results, with the company posting sales growth of 6.6 per cent year-over-year to €8.6 billion (US$9.3 billion) and an operating result (EBIT) of €622 million (US$673 million). For 2024, Puma expects sales growth at mid-single-digit percentage rate and EBIT in a range of between €620 million (US$670 million) and €700 million (US$757 million).
Comment:
“We are glad that we have secured a long-term partnership with such a well-known company,” said RB Leipzig managing director Johann Plenge. “For RB Leipzig, the partnership with Puma is another big and important step in the development of the club.
“Not only will we benefit from Puma’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. Puma is young, dynamic and fast, which matches perfectly with our values as a club and our RB Leipzig DNA.”
SOURCE: https://www.sportspromedia.com/news/rb-leipzig-puma-kit-supplier-bundesliga-nike/