https://rocketyardsports.com/blogs/insights/who-s-behind-the-shirts-the-giants-of-football-sponsorship 2025-05-02T08:03:12+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/UTF-81565259893390_0c5fff28-5a4f-4a56-b73e-d426f5d3093f.jpg?v=1746169392 Who’s Behind the Shirts? The Giants of Football Sponsorship https://rocketyardsports.com/blogs/insights/fa-confirms-transgender-women-can-no-longer-play-in-english-womens-football-from-june-1 2025-05-02T08:14:36+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/FA_confirms_transgender_women_bd5df3de-0f93-42d4-a48f-ed1d28952cc7.jpg?v=1746170076 FA confirms transgender women can no longer play in English women's football from June 1 https://rocketyardsports.com/blogs/insights/how-trickshot-is-using-3d-data-to-recreate-live-sport-in-a-virtual-arena 2025-05-02T08:14:02+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Aryna-Sabalenka-Aus-Open-2025_0840aca5-6e07-4f38-b40b-57440930fa41.jpg?v=1746170042 How Trickshot is using 3D data to recreate live sport in a virtual arena https://rocketyardsports.com/blogs/insights/mcilroy-s-masters-victory-showed-why-he-is-the-most-marketable-golfer-of-a-generation 2025-05-02T08:22:26+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Copy-of-WP-News-story-template-25.jpg?v=1746170545 McIlroy’s Masters victory showed why he is the most marketable golfer of a generation https://rocketyardsports.com/blogs/insights/champions-league-2025-final-set-to-break-viewership-records 2025-05-08T08:03:27+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/UTF-8uclf_2025_stadium_and_match_ball_shoot_8976a88a-c30d-4d25-af19-2d5d11ff1166.webp?v=1746687807 Champions League 2025 Final Set to Break Viewership Records https://rocketyardsports.com/blogs/insights/oliver-oakes-resigns-as-alpine-f1-team-principal-after-only-ten-months 2025-05-08T07:55:56+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/f1-alpine-oakes-briatore-team-principal-enstone-may-2025_66a04881-ff02-4240-b440-51062bb14cad.jpg?v=1746687356 Oliver Oakes resigns as Alpine F1 team principal after only ten months 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Meadows revamp https://rocketyardsports.com/blogs/insights/the-womens-champions-league-final-a-huge-moment-in-the-rise-of-womens-football 2025-05-28T10:00:56+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/sporting_cp_v_juventus_quarterfinal_second_leg_-_uefa_europa_league_40d30aed-d7be-4e24-97c4-1d652400494d.jpg?v=1748422856 The Women's Champions League Final - A Huge Moment In The Rise Of Women's Football https://rocketyardsports.com/blogs/insights/f1-adds-pepsico-to-growing-sponsorship-portfolio 2025-05-28T10:03:57+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/f1-pepsico-sting-energy-gatorade-sprint-doritos-explora-journeys-may-2025.jpg?v=1748423037 F1 adds PepsiCo to growing sponsorship portfolio https://rocketyardsports.com/blogs/insights/ryder-cup-signs-up-sap-as-worldwide-partner-until-2027 2025-05-28T10:10:10+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Ryder-Cup-VERT_7ef8fa57-498f-491f-8b1e-6fadd3091890.jpg?v=1748423410 Ryder Cup signs up SAP as worldwide partner until 2027 https://rocketyardsports.com/blogs/insights/nike-to-sell-directly-on-amazon-again-after-six-year-absence 2025-05-28T10:15:43+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Nike-1_049a93a3-212a-4a7c-84e4-601a3053aa26.jpg?v=1748423743 Nike to sell directly on Amazon again after six-year absence https://rocketyardsports.com/blogs/insights/how-the-2025-champions-league-final-became-a-marketing-and-sponsorship-powerhouse 2025-05-28T10:24:06+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ucl_final_munich.jpg?v=1748424246 How the 2025 Champions League Final Became a Marketing and Sponsorship Powerhouse https://rocketyardsports.com/blogs/insights/liv-golf-signs-most-high-profile-partnership-to-date-with-salesforce 2025-06-04T13:33:41+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Bryson-DeChambeau.jpg?v=1749040421 LIV Golf signs most high-profile partnership to date with Salesforce https://rocketyardsports.com/blogs/insights/la28-olympics-adds-honda-to-top-sponsorship-tier-in-push-towards-us-2-5bn-sales-target 2025-06-04T13:41:06+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Copy-of-WP-News-story-template-49.jpg?v=1749040866 LA28 Olympics adds Honda to top sponsorship tier in push towards US$2.5bn sales target https://rocketyardsports.com/blogs/insights/psg-s-champions-league-triumph-scores-11-5m-french-viewers 2025-06-04T13:46:44+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/PSG-Uefa-Champions-League-UCL.jpg?v=1749041204 PSG’s Champions League triumph scores 11.5m French viewers https://rocketyardsports.com/blogs/insights/a-legacy-of-clay-and-global-growth 2025-06-04T13:54:28+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/French-Open-2-1600x787-1.jpg?v=1749041668 A Legacy of Clay and Global Growth https://rocketyardsports.com/blogs/insights/premier-league-uk-tv-audiences-suffer-double-digit-decline-in-2024-25 2025-06-12T09:52:26+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Premier-League-Sky-Sports_3f1a0dcb-6517-4383-8a15-f9a39574ba2c.jpg?v=1749718346 Premier League UK TV audiences suffer ‘double-digit’ decline in 2024/25 https://rocketyardsports.com/blogs/insights/nfl-extends-genius-sports-data-partnership-until-2029 2025-06-12T09:54:44+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Saquon-Barkley-Philadelphia-Eagles-NFL.jpg?v=1749718484 NFL extends Genius Sports data partnership until 2029 https://rocketyardsports.com/blogs/insights/f1-unveils-2026-calendar-as-imola-dropped-for-madrid 2025-06-12T09:56:36+01:00 weekly 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https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Fifa-Club-World-Cup-1-1.jpg?v=1750190328 Fifa spends ‘over US$50m’ on Club World Cup marketing to drive ticket sales https://rocketyardsports.com/blogs/insights/jay-monahan-to-leave-pga-tour-as-brian-rolapp-takes-ceo-reins 2025-06-17T21:00:36+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Copy-of-WP-News-story-template-66.jpg?v=1750190436 Jay Monahan to leave PGA Tour as Brian Rolapp takes CEO reins https://rocketyardsports.com/blogs/insights/the-marketing-playbook-behind-the-u-s-open-2025 2025-06-17T21:06:03+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/GettyImages-2219839847.jpg?v=1750190763 The Marketing Playbook Behind The U.S. Open 2025 https://rocketyardsports.com/blogs/insights/nba-finals-game-7-draws-best-audience-since-2019-with-16-35m-viewers 2025-06-25T13:47:28+01:00 weekly 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https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/LIV-Golf-1_66dda1ed-7381-438c-a16a-cc2242d0ad4d.jpg?v=1752144606 LIV inks ‘most significant deal’ yet with long-time golf sponsor HSBC https://rocketyardsports.com/blogs/insights/mclaren-presses-play-on-f1-deal-with-sega 2025-07-10T11:53:06+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/f1-mclaren-racing-sega-sonic-hedgehog-june-2025_a5084103-8e1d-44d7-841a-319707f0b47a.jpg?v=1752144786 McLaren presses play on F1 deal with Sega https://rocketyardsports.com/blogs/insights/sunderland-pen-club-record-commercial-deal-with-w88-for-premier-league-return 2025-07-10T11:59:44+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Sunderland_820d6aad-04bc-4351-84e9-ed5ed979834a.jpg?v=1752145184 Sunderland pen club-record commercial deal with W88 for Premier League return https://rocketyardsports.com/blogs/insights/women-s-euro-2025-viewership-beats-club-world-final-in-uk 2025-07-16T14:51:51+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Beth-Mead-2.jpg?v=1752673911 Women’s Euro 2025 viewership beats Club World final in UK https://rocketyardsports.com/blogs/insights/wimbledon-men-s-final-serves-up-8-8m-viewers-and-record-digital-engagement-for-bbc 2025-07-16T14:54:14+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Jannik-Sinner-Wimbledon-2025.jpg?v=1752674054 Wimbledon men’s final serves up 8.8m viewers and record digital engagement for BBC https://rocketyardsports.com/blogs/insights/brentford-sell-minority-stake-at-uk-400m-valuation 2025-07-16T14:55:51+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Brentford-1.jpg?v=1752674151 Brentford sell minority stake at ‘UK£400m’ valuation https://rocketyardsports.com/blogs/insights/betting-brands-big-style-inside-the-open-championship 2025-07-16T15:17:06+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/royalportush-847-keyurkhamar_77be813a-caf5-4239-86f6-4bbe0bca725a.jpg?v=1752675426 Betting, Brands & Big Style: Inside The Open Championship https://rocketyardsports.com/blogs/insights/england-v-italy-women-s-euro-2025-semi-final-on-itv-watched-by-10-2m 2025-07-24T12:59:56+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/England-Euro-2025-2.jpg?v=1753358396 England v Italy Women’s Euro 2025 semi-final on ITV watched by 10.2m https://rocketyardsports.com/blogs/insights/ratings-roundup-the-open-sets-viewing-records-despite-scottie-scheffler-s-dominance 2025-07-24T13:02:31+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Scheffler-Open-H.jpg?v=1753358551 Ratings roundup: The Open sets viewing records despite Scottie Scheffler’s dominance https://rocketyardsports.com/blogs/insights/2031-ryder-cup-returns-to-spain-after-34-year-wait 2025-07-24T13:05:27+01:00 weekly 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https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Mbappe-Real-Madrid-1.jpg?v=1753880581 Real Madrid break €1bn revenue barrier again as profit rises 56% https://rocketyardsports.com/blogs/insights/premier-league-could-face-pressure-to-scrap-summer-series 2025-07-30T14:04:31+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Premier-League-Summer-Series-1.jpg?v=1753880671 Premier League ‘could face pressure’ to scrap Summer Series https://rocketyardsports.com/blogs/insights/happy-gilmore-2-swings-big 2025-07-30T14:43:56+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/AAAAQU-y_fIbnaoRufycHyNGJXsgvhuSBWRAu37jqkbRZyKk8mvOd-4cC00djkXK1dF7DSkhhppfMR5GsC-ZXbpFNgLyQKk8jK0cpr20tO55zTQ9WcObNLZmmzqUTelAFVtz0Unl8WVDYrhF1-jIcoozeyJ9G1A.jpg?v=1753883036 Happy Gilmore 2 Swings Big https://rocketyardsports.com/blogs/insights/emirates-signs-5m-a-year-bayern-munich-deal-after-missing-out-on-shirt-sponsorship 2025-08-06T18:25:04+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Copy-of-WP-News-story-template-10.png?v=1754501104 Emirates signs ‘€5m-a-year’ Bayern Munich deal after missing out on shirt sponsorship https://rocketyardsports.com/blogs/insights/aston-martin-f1-team-valued-at-uk-2-4bn-in-latest-stake-sale 2025-08-06T18:26:22+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/f1-aston-martin-lagonda-stake-sale-valuation-july-2025.jpg?v=1754501182 Aston Martin F1 team valued at UK£2.4bn in latest stake sale https://rocketyardsports.com/blogs/insights/athletics-new-las-vegas-ballpark-costs-now-above-us-2bn 2025-08-06T18:30:18+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Athletics-MLB-Las-Vegas-Ballpark-Rendering.jpg?v=1754501418 Athletics’ new Las Vegas ballpark costs now above ‘US$2bn’ https://rocketyardsports.com/blogs/insights/game-on-how-sports-took-over-our-screens 2025-08-06T18:48:30+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Netflix-KV-horizontal.jpg?v=1754502510 Game on: How Sports Took Over Our Screens https://rocketyardsports.com/blogs/insights/most-sports-fans-see-value-in-ai-powered-content-and-experiences 2025-08-20T15:15:08+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/News-story-template-12.jpg?v=1755699308 Most sports fans see value in AI-powered content and experiences https://rocketyardsports.com/blogs/insights/sold-out-world-cup-final-set-to-smash-women-s-rugby-attendance-record 2025-08-20T15:17:06+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Copy-of-WP-News-story-template-2025-08-20T103519.236.jpg?v=1755699426 Sold out World Cup final set to smash women’s rugby attendance record https://rocketyardsports.com/blogs/insights/sky-sports-retains-exclusive-us-open-golf-rights-until-2030 2025-08-20T15:18:35+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/US-Open-golf-1.jpg?v=1755699515 Sky Sports retains exclusive US Open golf rights until 2030 https://rocketyardsports.com/blogs/insights/from-game-day-to-everyday-how-lifestyle-integrations-are-redefining-sports-marketing 2025-08-20T15:51:38+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/NFL-crocs-main_70ea4d76-2f85-49ee-a26c-442873a09944.webp?v=1755701498 From Game Day to Everyday: How Lifestyle Integrations Are Redefining Sports Marketing https://rocketyardsports.com/blogs/insights/us-sports-rights-spending-hits-us-30-5bn-in-2025 2025-08-27T19:20:57+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Cleveland-Cavaliers-1_d41ee323-2160-4372-8ce2-af6a7d34f488.jpg?v=1756318857 US sports rights spending hits US$30.5bn in 2025 https://rocketyardsports.com/blogs/insights/ratings-roundup-women-s-rugby-world-cup-opener-watched-by-3m-on-bbc 2025-08-27T19:18:54+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Hannah-Botterman-England-Womens-Rugby-World-Cup.jpg?v=1756318734 Ratings roundup: Women’s Rugby World Cup opener watched by 3m on BBC https://rocketyardsports.com/blogs/insights/caitlin-clark-is-nike-s-latest-signature-athlete 2025-08-27T19:20:22+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Caitlin-Clark.jpg?v=1756318822 Caitlin Clark is Nike’s latest signature athlete https://rocketyardsports.com/blogs/insights/from-end-zones-to-eras-how-taylor-swift-took-the-nfl-mainstream 2025-08-27T19:35:13+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/0bfcad60-82ac-11f0-83cc-c5da98c419b8_6a826237-6c36-4bad-80e4-28500ef411d5.jpg?v=1756319713 From End Zones to Eras: How Taylor Swift Took the NFL Mainstream https://rocketyardsports.com/blogs/insights/ratings-roundup-nfl-preps-for-2025-with-most-watched-preseason-since-2018 2025-09-03T16:09:26+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/NFL-Trey-Lance-Kyle-Allen-Detroit-Lions-LA-Chargers.jpg?v=1756912166 Ratings roundup: NFL preps for 2025 with most watched preseason since 2018 https://rocketyardsports.com/blogs/insights/world-rugby-ceo-urges-men-s-game-to-follow-women-s-lead-on-fan-engagement 2025-09-03T16:11:22+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Ilona-Maher-HOZ.jpg?v=1756912282 World Rugby CEO urges men’s game to follow women’s lead on fan engagement https://rocketyardsports.com/blogs/insights/barcelona-thread-60m-midea-sleeve-sponsorship-deal 2025-09-03T16:12:47+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Yamal-Barcelona-1.jpg?v=1756912367 Barcelona thread ‘€60m’ Midea sleeve sponsorship deal https://rocketyardsports.com/blogs/insights/how-bryson-dechambeau-is-redefining-golf-in-the-age-of-social-media 2025-09-04T11:02:08+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/0716_YouTubeGolf_1a258c0a-d137-41f1-89c6-d1bb01a586ad.png?v=1756980128 How Bryson DeChambeau is Redefining Golf in the Age of Social Media https://rocketyardsports.com/blogs/insights/why-away-ryder-cups-are-so-hard-to-win 2025-09-11T23:41:15+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/qMQFxyinUYgk8cHYVDY9Am_7ce49b9b-bbb1-4929-8660-f98867599e29.jpg?v=1757630475 Why Away Ryder Cups Are So Hard to Win https://rocketyardsports.com/blogs/insights/nfl-mvp-josh-allen-swaps-nike-for-new-balance 2025-09-11T23:52:59+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Josh-Allen-Buffalo-Bills-NFL_ec2d9f29-4162-4f2a-9f26-062b2b680fef.jpg?v=1757631179 NFL MVP Josh Allen swaps Nike for New Balance https://rocketyardsports.com/blogs/insights/wsl-goes-global-with-13-new-international-media-rights-deals 2025-09-11T23:56:50+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Arsenal-Caitlin-Foord-WSL.jpg?v=1757631410 WSL goes global with 13 new international media rights deals https://rocketyardsports.com/blogs/insights/la28-olympics-dials-up-t-mobile-as-official-telecommunications-provider 2025-09-12T00:00:37+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/LA28-1.jpg?v=1757631637 LA28 Olympics dials up T-Mobile as official telecommunications provider https://rocketyardsports.com/blogs/insights/azerbaijan-gp-to-remain-on-f1-schedule-until-2030 2025-09-24T17:49:21+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/f1-azerbaijan-grand-prix-baku-extension-2030-september-2025.jpg?v=1758732561 Azerbaijan GP to remain on F1 schedule until 2030 https://rocketyardsports.com/blogs/insights/apollo-in-advanced-talks-to-buy-atletico-madrid-majority-stake-at-2-5bn-valuation 2025-09-24T17:56:54+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Antoine-Griezmann-Atletico-Madrid-LaLiga.jpg?v=1758733014 Apollo in ‘advanced talks’ to buy Atletico Madrid majority stake at €2.5bn valuation https://rocketyardsports.com/blogs/insights/fox-in-talks-to-join-tiktok-us-takeover 2025-09-24T17:58:41+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/TikTok-NHL-Washington-Capitals.jpg?v=1758733121 Fox ‘in talks’ to join TikTok US takeover https://rocketyardsports.com/blogs/insights/saudi-arabia-s-sporting-ambition-investment-influence-and-controversy 2025-09-24T18:20:02+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/saudisportsminister.jpg?v=1758734402 Saudi Arabia’s Sporting Ambition: Investment, Influence, and Controversy https://rocketyardsports.com/blogs/insights/fan-engagement-in-sport-the-engine-of-sponsorship-revenue 2025-10-02T12:29:52+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/unsplash-image-5o8vbsN6ryA_jpg_3dee292a-0787-426f-b356-d30c6cc72cd0.jpg?v=1759404592 Fan Engagement in Sport: The Engine of Sponsorship Revenue https://rocketyardsports.com/blogs/insights/atalanta-expand-new-balance-partnership-with-stadium-naming-rights 2025-10-02T12:32:16+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Atalanta-2.jpg?v=1759404736 Atalanta expand New Balance partnership with stadium naming rights https://rocketyardsports.com/blogs/insights/premier-league-app-s-new-ai-features-driving-25-more-engagement 2025-10-02T12:34:42+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Copy-of-WP-News-story-template-2025-09-24T082820.343.jpg?v=1759404882 Premier League app’s new AI features driving 25% more engagement https://rocketyardsports.com/blogs/insights/ratings-roundup-2025-ryder-cup-sets-new-viewership-record-for-sky-as-us-ratings-suffer 2025-10-02T12:37:27+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Ryder-Cup-Team-Europe-2025_d8b986f0-3947-4cdf-b3c2-43c31626628e.jpg?v=1759405047 Ratings roundup: 2025 Ryder Cup sets new viewership record for Sky as US ratings suffer https://rocketyardsports.com/blogs/insights/dazn-narrows-losses-to-us-936m-in-2024-eyes-profit-in-2026 2025-10-09T09:52:27+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/DAZN-Microphone.jpg?v=1759999947 DAZN narrows losses to US$936m in 2024, eyes profit in 2026 https://rocketyardsports.com/blogs/insights/arsenal-explore-expanding-emirates-stadium-and-could-move-to-wembley 2025-10-09T09:53:57+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Emirates-Stadium-1.jpg?v=1760000037 Arsenal ‘explore’ expanding Emirates Stadium and could move to Wembley https://rocketyardsports.com/blogs/insights/big-five-european-soccer-leagues-generate-us-1-1bn-in-new-sponsorship-deals 2025-10-09T09:55:32+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Alexander-Isak-Liverpool.jpg?v=1760000132 ‘Big five’ European soccer leagues generate US$1.1bn in new sponsorship deals https://rocketyardsports.com/blogs/insights/record-breaking-ryder-cup-viewership-what-it-tells-us-about-golf-s-growing-appeal 2025-10-09T12:11:17+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Four-Ball-Pairings-Hero_7d6e4f2a-07ba-4998-92e9-e7ee54358269.webp?v=1760008277 Record-Breaking Ryder Cup Viewership: What It Tells Us About Golf’s Growing Appeal https://rocketyardsports.com/blogs/insights/catapult-enhances-soccer-analysis-tech-with-78m-impect-deal 2025-10-15T14:03:28+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Catapult-GPS.jpg?v=1760533408 Catapult enhances soccer analysis tech with €78m Impect deal https://rocketyardsports.com/blogs/insights/ac-milan-extend-emirates-shirt-sponsorship-in-30m-a-year-deal 2025-10-15T14:09:16+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Modric-AC-Milan-1_66dd8418-4f8d-4e70-ace3-5c00f28058c1.jpg?v=1760533756 AC Milan extend Emirates shirt sponsorship in ‘€30m-a-year’ deal https://rocketyardsports.com/blogs/insights/netflix-expands-sports-offering-with-the-ringer-and-spotify-podcasts 2025-10-15T14:10:54+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Yamal-Barcelona-1_1.jpg?v=1760533854 Netflix expands sports offering with The Ringer and Spotify podcasts https://rocketyardsports.com/blogs/insights/is-technology-enhancing-the-game-or-ruining-the-magic 2025-10-15T14:42:16+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Wimbledon-HEI_fd2a3a70-3e21-41df-942e-3200930fccf4.jpg?v=1760535736 Is Technology Enhancing the Game or Ruining the Magic? https://rocketyardsports.com/blogs/insights/prime-video-to-stream-nfl-black-friday-game-worldwide-for-free 2025-10-24T18:02:35+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/DAndre-Swift-Chicago-Bears-NFL.jpg?v=1761325355 Prime Video to stream NFL Black Friday game worldwide for free https://rocketyardsports.com/blogs/insights/uk-athletics-returns-to-profit-for-first-time-in-eight-years 2025-10-24T18:05:26+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Landscape-template-43.jpg?v=1761325526 UK Athletics returns to profit for first time in eight years https://rocketyardsports.com/blogs/insights/nfl-and-ea-sports-extend-exclusive-madden-video-game-partnership 2025-10-24T18:07:59+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Madden-NFL-Cast-HOZ.jpg?v=1761325679 NFL and EA Sports extend exclusive Madden video game partnership https://rocketyardsports.com/blogs/insights/fair-game-is-golf-s-rulebook-causing-more-confusion-than-clarity 2025-10-24T18:30:35+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/1605708343217_1eb22068-d4e3-40f2-91f5-979598e710bb.webp?v=1761327035 Fair Game? Is Golf’s Rulebook Causing More Confusion Than Clarity? https://rocketyardsports.com/blogs/insights/psg-s-champions-league-win-drives-record-837m-revenue-in-2024-25 2025-10-29T11:16:23+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/PSG-3.jpg?v=1761736583 PSG’s Champions League win drives record €837m revenue in 2024/25 https://rocketyardsports.com/blogs/insights/jannik-sinner-criticises-grand-slam-inaction-on-player-prize-money-and-welfare-demands 2025-10-29T11:18:06+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Jannik-Sinner-1.jpg?v=1761736686 Jannik Sinner criticises Grand Slam inaction on player prize money and welfare demands https://rocketyardsports.com/blogs/insights/lululemon-steps-onto-the-gridiron-nfl-partnership-signals-big-sports-ambitions 2025-10-29T11:31:31+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Emmanuel-Sam-Acho_jpg.webp?v=1761737491 Lululemon Steps onto the Gridiron: NFL Partnership Signals Big Sports Ambitions https://rocketyardsports.com/blogs/insights/are-the-top-players-hoarding-all-the-prize-money-the-harsh-reality-behind-tennis-s-billion-dollar-boom 2025-10-29T11:50:26+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/60c38530-7311-11f0-a9de-4719f204e4cd.jpg?v=1761738626 Are the Top Players Hoarding All the Prize Money? The Harsh Reality Behind Tennis’s Billion-Dollar Boom https://rocketyardsports.com/blogs/insights/why-is-liv-golf-moving-to-72-holes 2025-11-05T14:02:35+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/2Qg5i25e2zDiYPF9PKeBtf-1920-80_jpg_95618ec4-3abb-4352-8786-f8d7ed51613d.webp?v=1762351355 Why Is LIV Golf Moving To 72-Holes? https://rocketyardsports.com/blogs/insights/inside-here-we-flo-s-partnership-with-chelsea-fc-women 2025-11-05T14:01:57+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/BABY-FOOD-4.jpg?v=1762351317 Inside Here We Flo’s partnership with Chelsea FC Women https://rocketyardsports.com/blogs/insights/tgl-presented-by-sofi-announces-proofpoint-as-latest-founding-partner 2025-11-05T14:06:49+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Screenshot_2025-11-05_at_14.06.19.png?v=1762351609 TGL Presented by SoFi Announces Proofpoint as Latest Founding Partner https://rocketyardsports.com/blogs/insights/how-modern-fans-are-rewriting-the-rules-of-sport 2025-11-05T14:35:27+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/sportsexphero04.webp?v=1762353327 How Modern Fans Are Rewriting the Rules of Sport https://rocketyardsports.com/blogs/insights/haskell-warns-club-rugby-is-heading-off-a-cliff-like-thelma-and-louise-as-34m-losses-revealed 2025-11-13T13:51:15+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/5957.jpg?v=1763041875 Haskell warns club rugby is heading off a cliff ‘like Thelma and Louise’ as £34m losses revealed https://rocketyardsports.com/blogs/insights/wolff-s-power-at-mercedes-will-not-be-diluted-despite-stake-sale 2025-11-13T13:56:14+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/be80d5bc-b18a-4e28-8407-b71a2134bd2b.webp?v=1763042174 Wolff’s power at Mercedes will not be diluted despite stake sale https://rocketyardsports.com/blogs/insights/dp-world-in-decade-long-european-tour-title-sponsorship-extension 2025-11-13T14:24:05+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/main691550e510459.jpg?v=1763043845 DP World in decade-long European Tour title sponsorship extension https://rocketyardsports.com/blogs/insights/are-sports-owners-quietly-cashing-out-at-the-peak 2025-11-13T14:43:09+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/101787082_gettyimages-531584300.jpg?v=1763044989 Are Sports Owners Quietly Cashing Out at the Peak? https://rocketyardsports.com/blogs/insights/the-rise-fall-of-sky-sports-halo 2025-11-19T10:31:04+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/skysports-halo-hi-res-logo_7081092.jpg?v=1763548264 The Rise & Fall of Sky Sports Halo https://rocketyardsports.com/blogs/insights/sky-sports-retains-uk-ryder-cup-and-dp-world-tour-rights-until-2029 2025-11-19T12:07:49+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Rory-McIlroy-Ryder-Cup-2025.jpg?v=1763554069 Sky Sports retains UK Ryder Cup and DP World Tour rights until 2029 https://rocketyardsports.com/blogs/insights/steph-curry-and-under-armour-end-partnership-after-13-years 2025-11-19T12:10:09+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Steph-Curry-1.jpg?v=1763554209 Steph Curry and Under Armour end partnership after 13 years https://rocketyardsports.com/blogs/insights/jake-paul-vs-anthony-joshua-announced-for-huge-netflix-clash-as-date-and-location-revealed 2025-11-19T12:20:36+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/RAS-TALKSPORT-AJ-V-JAKE-PAUL_OP.webp?v=1763554836 Jake Paul vs Anthony Joshua announced for huge Netflix clash as date and location revealed https://rocketyardsports.com/blogs/insights/intuit-dome-confirms-us-200m-la28-olympics-naming-rights-deal 2025-11-28T11:31:45+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Intuit-Dome-1_f08891ef-3593-4c59-bcef-1e97960dc1d9.jpg?v=1764329505 Intuit Dome confirms ‘US$200m’ LA28 Olympics naming rights deal https://rocketyardsports.com/blogs/insights/ashes-domination-drives-record-wins-for-seven-and-kayo 2025-11-28T11:32:06+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/skysports-travis-head-the-ashes_7088248_6fbb4278-a4e3-4992-86ff-83d9601eb527.jpg?v=1764329526 ASHES domination drives record wins for Seven and Kayo https://rocketyardsports.com/blogs/insights/real-madrid-reveal-new-ownership-plans-as-florentino-perez-seeks-external-investment 2025-11-28T11:31:55+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Florentino-Perez-1_076e7ef0-e5b0-4320-af87-9615e59aad11.jpg?v=1764329515 Real Madrid reveal new ownership plans as Florentino Perez seeks external investment https://rocketyardsports.com/blogs/insights/why-women-s-golf-is-becoming-a-broadcast-powerhouse 2025-11-28T11:28:12+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/GettyImages-2230923956-1024x683_jpg.webp?v=1764329292 Why Women’s Golf Is Becoming a Broadcast Powerhouse https://rocketyardsports.com/blogs/insights/itv-to-take-advantage-of-bbc-squeeze-by-signing-90million-deal-to-show-every-england-rugby-test-until-2029 2025-12-03T15:06:33+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/skysports-marcus-smith-england_7085242.jpg?v=1764774393 ITV to take advantage of BBC squeeze by signing £90million deal to show every England rugby Test until 2029 https://rocketyardsports.com/blogs/insights/farmers-insurance-becomes-a-founding-partner-of-tgl 2025-12-03T15:13:50+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/TGL-header_6dc241ed-11b9-439a-8bba-eec42ed7c356.webp?v=1764774830 Farmers Insurance becomes a founding partner of TGL https://rocketyardsports.com/blogs/insights/2-billion-of-basketball-ad-spend-yielded-strong-returns 2025-12-03T15:15:54+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/basketball-cavs-edo.webp?v=1764774954 $2 Billion of Basketball Ad Spend Yielded Strong Returns https://rocketyardsports.com/blogs/insights/viewership-surge-and-sponsorship-momentum-define-the-latest-quilter-national-series 2025-12-03T15:28:33+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/image-b71cba3d-a8df-4e9b-82da-38f464426949-85-2560-1440.jpg?v=1764775713 Viewership Surge and Sponsorship Momentum Define the Latest Quilter National Series https://rocketyardsports.com/blogs/insights/perth-bears-secure-major-founding-sponsorship 2025-12-17T14:45:24+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/3496.webp?v=1765982724 Perth Bears Secure Major Founding Sponsorship https://rocketyardsports.com/blogs/insights/diamond-sports-group-officially-emerges-from-bankruptcy-under-new-name-main-street-sports-group 2025-12-17T14:47:33+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Main-Street-Sports-Group-logo.webp?v=1765982853 Diamond Sports Group Officially Emerges From Bankruptcy Under New Name: Main Street Sports Group https://rocketyardsports.com/blogs/insights/wta-and-mercedes-benz-announce-long-term-partnership 2025-12-17T14:52:38+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/WTA-X-Mercedes-16x9.jpg?v=1765983158 WTA and Mercedes-Benz announce long-term partnership https://rocketyardsports.com/blogs/insights/women-s-tgl-golf-league-to-launch-in-winter-2026 2026-01-07T15:12:34+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/TGL-1.jpg?v=1767798754 Women’s TGL golf league to launch in winter 2026 https://rocketyardsports.com/blogs/insights/pdc-world-darts-championship-final-attracts-2-5m-on-sky-sports 2026-01-07T15:13:39+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Luke-Littler-World-Darts-Championship-PDC-2026.jpg?v=1767798819 PDC World Darts Championship final attracts 2.5m on Sky Sports https://rocketyardsports.com/blogs/insights/exclusive-wimbledon-and-ibm-extend-ai-and-cloud-tech-partnership 2026-01-07T15:15:43+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Wimbledon-HOZ.jpg?v=1767798943 Exclusive: Wimbledon and IBM extend AI and cloud tech partnership https://rocketyardsports.com/blogs/insights/tgl-s-second-season-shows-golf-s-future-taking-shape 2026-01-07T15:19:03+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/P7JCwguKV2DFsc6wAujsuk-1280-80.jpg?v=1767799143 TGL’s Second Season Shows Golf’s Future Taking Shape https://rocketyardsports.com/blogs/insights/luke-littler-signs-unprecedented-uk-20m-deal-with-target-darts 2026-01-15T14:43:07+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Luke-Littler-1_744dd9b1-e80c-4a70-ae62-0e529057ccf0.jpg?v=1768488187 Luke Littler signs unprecedented UK £20m deal with Target Darts https://rocketyardsports.com/blogs/insights/why-athletes-are-becoming-one-of-the-most-powerful-investments-in-sport-marketing 2026-01-15T14:41:49+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/JUDE_BELLINGHAM_ORIGINALS_1.0_PLAYER_05_4X5_be0cb00c-72b2-485f-8562-c4badf8ba14a.jpg?v=1768488109 Why Athletes Are Becoming One of the Most Powerful Investments in Sport Marketing https://rocketyardsports.com/blogs/insights/bryson-dechambeau-becomes-kalshi-s-first-athlete-partner 2026-01-15T14:57:54+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Bryson-DeChambeau-1.jpg?v=1768489074 Bryson DeChambeau becomes Kalshi’s first athlete partner https://rocketyardsports.com/blogs/insights/nike-strengthens-rugby-ties-with-british-irish-lions-women-s-team-kit-deal 2026-01-15T15:03:56+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Lions_x_Nike_355cfd67-5f87-4848-ae6e-b73ef148e69a.jpg?v=1768489436 Nike strengthens rugby ties with British & Irish Lions women’s team kit deal https://rocketyardsports.com/blogs/insights/mclaren-racing-swap-castore-for-puma-in-new-f1-kit-deal 2026-01-21T14:48:14+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/McLaren-Racing-Puma-1.jpg?v=1769006894 McLaren Racing Swap Castore for Puma In New F1 Kit Deal https://rocketyardsports.com/blogs/insights/aryna-sabalenka-lands-emirates-endorsement 2026-01-21T15:20:08+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Aryna-Sabalenka.jpg?v=1769008808 Aryna Sabalenka Lands Emirates Endorsement https://rocketyardsports.com/blogs/insights/nfl-and-pga-tour-will-keep-blocking-players-from-endorsing-prediction-markets 2026-01-21T15:29:13+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/NFL-1.jpg?v=1769009353 NFL and PGA Tour Will Keep Blocking Players From Endorsing Prediction Markets https://rocketyardsports.com/blogs/insights/is-live-sport-still-the-centre-of-the-fan-experience 2026-01-22T12:09:02+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/sports_fans_phone.jpg?v=1769083742 Is Live Sport Still The Centre Of The Fan Experience? https://rocketyardsports.com/blogs/insights/what-manchester-united-s-red-activation-shows-about-the-evolution-of-sport-sponsorship 2026-01-28T11:32:56+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/manchester-united-team-red-sponsor-1053103140.webp?v=1769599976 What Manchester United’s (RED) Activation Shows About the Evolution of Sport Sponsorship https://rocketyardsports.com/blogs/insights/wsl-reports-uk-8-2m-loss-for-2024-25-but-expects-profitability-this-season 2026-01-28T11:43:02+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Manchester-City-1.jpg?v=1769600582 WSL Reports UK£8.2m Loss For 2024/25 But Expects Profitability This Season https://rocketyardsports.com/blogs/insights/liv-golf-adds-rolex-to-growing-partner-portfolio 2026-01-28T11:52:20+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/LIV-Golf-Dustin-Johnson_f0962646-480b-4a18-be12-3d67ace10cef.jpg?v=1769601140 LIV Golf Adds Rolex To Growing Partner Portfolio https://rocketyardsports.com/blogs/insights/welsh-fire-partners-with-yellow-panther-to-launch-a-new-digital-home-for-fans 2026-01-28T12:01:53+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Untitled-1000-x-600-px-1000-x-600-px-8.png?v=1769601713 Welsh Fire Partners With Yellow Panther To Launch A New Digital Home For Fans https://rocketyardsports.com/blogs/insights/super-bowl-2026-big-crowds-bigger-brand-power 2026-02-05T13:44:39+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/SB-LX-Announce-16x9-6.webp?v=1770299079 Super Bowl 2026: Big Crowds, Bigger Brand Power https://rocketyardsports.com/blogs/insights/itv-s-split-screen-six-nations-ads-spark-fan-backlash 2026-02-06T11:42:18+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/TELEMMGLPICT000460991836_17702046998430_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.webp?v=1770378138 ITV’s Split-Screen Six Nations Ads Spark Fan Backlash https://rocketyardsports.com/blogs/insights/genius-sports-makes-bold-1-2bn-move-to-buy-legend-and-supercharge-betting-media-strategy 2026-02-06T11:48:12+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Green-Bay-Packers-Micah-Parsons-NFL.jpg?v=1770378492 Genius Sports Makes Bold $1.2bn Move to Buy Legend and Supercharge Betting-Media Strategy https://rocketyardsports.com/blogs/insights/williams-f1-welcomes-barclays-and-anthropic-in-strategic-sponsorship-expansion 2026-02-06T11:50:56+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/williams-f1-anthropic-barclays-sponsorship-february-2026.jpg?v=1770378656 Williams F1 Welcomes Barclays and Anthropic in Strategic Sponsorship Expansion https://rocketyardsports.com/blogs/insights/super-bowl-lx-a-commercial-powerhouse-and-massive-audience-moment 2026-02-12T11:16:07+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/patriots-seahawks-helmets-super-bowl-020626-65cd64b9b67f40ba8a525988e7b55704.webp?v=1770894967 Super Bowl LX: A Commercial Powerhouse and Massive Audience Moment https://rocketyardsports.com/blogs/insights/clif-bar-and-the-tcs-london-marathon-a-partnership-built-to-fuel-every-runner 2026-02-12T11:34:48+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/photo-1613936360976-8f35cf0e5461.jpg?v=1770896088 Clif Bar and the TCS London Marathon: A Partnership Built to Fuel Every Runner https://rocketyardsports.com/blogs/insights/byd-accelerates-into-uk-sport-with-manchester-city-and-commonwealth-games-partnerships 2026-02-12T11:43:57+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Man_City_x_BYD.webp?v=1770896637 BYD Accelerates Into UK Sport With Manchester City and Commonwealth Games Partnerships https://rocketyardsports.com/blogs/insights/brisbane-2032-olympics-land-aus-200m-commonwealth-bank-sponsorship 2026-02-19T09:52:24+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Jessica-Fox-Paris-2024-Australia.jpg?v=1771494744 Brisbane 2032 Olympics Land ‘AUS$200m’ Commonwealth Bank Sponsorship https://rocketyardsports.com/blogs/insights/premier-league-eyes-uk-750m-boost-from-centralised-perimeter-ad-sales 2026-02-19T10:02:26+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Premier-League-Ball.jpg?v=1771495346 Premier League Eyes ‘UK£750m’ Boost From Centralised Perimeter Ad Sales https://rocketyardsports.com/blogs/insights/are-20m-pga-tour-events-golf-s-commercial-counterpunch-to-liv 2026-02-19T11:22:07+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/1920_2026genesisinvitationalreturnstorivieraaspgatoursignatureeventcelebratestournamentrsquos100thanniversary_1_d3a0ea29-f480-4e1f-82dc-1e165221a4d1.jpg?v=1771500127 Are $20m PGA Tour Events Golf’s Commercial Counterpunch To LIV? https://rocketyardsports.com/blogs/insights/saudi-investment-in-liv-golf-reaches-us-5-3bn 2026-02-26T10:14:37+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/LIV-Golf-Jon-Rahm.jpg?v=1772100877 Saudi investment in LIV Golf reaches ‘US$5.3bn’ https://rocketyardsports.com/blogs/insights/ratings-roundup-winter-olympics-deliver-streaming-records-for-nbc-and-wbd 2026-02-26T10:17:15+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Matt-Weston-Tabitha-Stoecker-Milan-Cortina-2026-Winter-Olympics.jpg?v=1772101035 Ratings roundup: Winter Olympics deliver streaming records for NBC and WBD https://rocketyardsports.com/blogs/insights/youtube-in-talks-to-stream-four-more-live-nfl-games 2026-02-26T10:19:12+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/NFL-Brazil-Chargers-HOZ.jpg?v=1772101152 YouTube ‘in talks’ to stream four more live NFL games https://rocketyardsports.com/blogs/insights/revenue-and-sponsorship-potential-from-drive-to-survive-and-f1-the-movie 2026-02-26T18:47:32+00:00 weekly https://rocketyardsports.com/blogs/insights/inter-miami-and-nu-strike-stadium-naming-rights-deal 2026-03-05T13:25:13+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Lionel-Messi-Inter-Miami-MLS.webp?v=1772717113 Inter Miami and Nu strike stadium naming rights deal https://rocketyardsports.com/blogs/insights/influencer-ksi-invests-in-non-league-football-club-dagenham-redbridge 2026-03-05T13:32:27+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Ksi-Web.jpg?v=1772717547 Influencer KSI invests in non-league football club Dagenham & Redbridge https://rocketyardsports.com/blogs/insights/f1-enters-betting-market-as-betway-joins-as-official-operator 2026-03-05T13:40:22+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/f1-betway-betting-operator-march-2026_03c61a95-2acd-478c-9542-2764cee9b799.webp?v=1772718022 F1 enters betting market as Betway joins as official operator https://rocketyardsports.com/blogs/insights/will-the-2026-fifa-world-cup-boost-soccer-s-popularity-in-the-usa 2026-03-05T16:05:51+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Zlatan_Ibrahimovic_LA_Galaxy_MLS_Soccer__47640671452.jpg?v=1772726751 Will the 2026 FIFA World Cup boost soccer’s popularity in the USA? https://rocketyardsports.com/blogs/insights/more-than-a-checkbox-why-brands-should-be-activating-paralympic-sponsorships 2026-03-11T14:47:19+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Media-rep-cover_f90cdf71-59f4-44a5-9479-7e6e373a1714.jpg?v=1773240439 More Than a Checkbox: Why Brands Should Be Activating Paralympic Sponsorships https://rocketyardsports.com/blogs/insights/women-s-soccer-sponsorship-up-53-since-2022-23 2026-03-12T11:10:18+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Ivana-Andres-Sanz-Inter-Serie-A-Femminile.jpg?v=1773313818 Women’s Soccer Sponsorship Up 53% Since 2022/23 https://rocketyardsports.com/blogs/insights/red-bull-recruit-world-leading-new-f1-sponsor 2026-03-12T11:46:00+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ORBR-Indeed-Image.webp?v=1773315960 Red Bull Recruit World-Leading New F1 Sponsor https://rocketyardsports.com/blogs/insights/dp-world-tour-announces-new-betting-partner 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https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Denis-Zakaria-AS-Monaco-Ligue-1.webp?v=1774528595 Majority of French fans watch Ligue 1 matches illegally https://rocketyardsports.com/blogs/insights/sheffield-keeps-world-snooker-championship-until-2045-with-uk-45m-crucible-refurb 2026-03-26T12:38:51+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Copy-of-Copy-of-WP-News-story-template-2026-03-24T160354.379.webp?v=1774528731 Sheffield keeps World Snooker Championship until 2045 with UK£45m Crucible refurb https://rocketyardsports.com/blogs/insights/from-riverbanks-to-revenue-the-commercial-power-of-the-boat-race 2026-03-26T13:25:16+00:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Oxford_Men_s_VIII_celebrating_victory___Boat_Race_2015_24bb0a81-b73c-4da2-b747-4242ca5d4012.jpg?v=1774531516 From Riverbanks to Revenue: The Commercial Power of the Boat Race https://rocketyardsports.com/blogs/insights/strategic-sponsorship-choices-formula-e 2026-04-02T15:38:49+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/2023-04-22_Motorsport__ABB_FIA_Formula_E_World_Championship__Berlin_E-Prix_2023_1DX_1080_by_Stepro_jpeg.webp?v=1775140729 Strategic Sponsorship Choices: Formula E https://rocketyardsports.com/blogs/insights/verstappen-race-engineer-lambiase-to-join-mclaren 2026-04-09T14:16:02+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/d724f290-33eb-11f1-b79d-1961e02f6301_jpg.webp?v=1775740562 Verstappen race engineer Lambiase to join McLaren https://rocketyardsports.com/blogs/insights/the-masters-2026-rory-mcilroy-ready-for-new-era-as-grand-slam-champion-what-can-we-expect-at-augusta-national 2026-04-09T14:18:42+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/skysports-rory-mcilroy-masters_7214722.jpg?v=1775740722 The Masters 2026: Rory McIlroy ready for new era as Grand Slam champion - what can we expect at Augusta National? https://rocketyardsports.com/blogs/insights/innovation-without-erosion-what-the-masters-x-amazon-prime-partnership-reveals-about-the-future-of-sports-broadcasting 2026-04-14T11:29:16+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/founders-circle-augusta-national_rypadm.jpg?v=1776162556 Innovation Without Erosion: What the Masters x Amazon Prime Partnership Reveals About the Future of Sports Broadcasting https://rocketyardsports.com/blogs/insights/masters-unique-broadcast-strategy-pays-off-with-14-million-viewers-on-cbs 2026-04-16T12:53:55+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Rory-McIlroy-The-Masters-2026.webp?v=1776340435 Masters’ unique broadcast strategy pays off with 14 million viewers on CBS https://rocketyardsports.com/blogs/insights/f1-s-global-tv-viewership-up-over-first-three-races-despite-divisive-racing-product 2026-04-16T12:59:43+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/f1-global-tv-viewership-figures-fia-regulations-domenicali-april-2026.jpg?v=1776340783 F1’s global TV viewership up over first three races despite divisive racing product https://rocketyardsports.com/blogs/insights/the-fake-nike-boot-that-fooled-millions 2026-07-08T17:38:17+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Vozhina_ab0579bc-24c3-4147-9d9f-815684e9c0d2.png?v=1783528697 The Fake Nike Boot that Fooled Millions https://rocketyardsports.com/blogs/insights/messis-golden-boot-chase-is-worth-more-to-sponsors-than-the-trophy-itself 2026-07-08T16:03:40+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Jul_8_2026_at_03_19_55_PM_6732d8a6-7b4b-41ca-888d-188b86817351.png?v=1783523020 Messi's Golden Boot Chase Is Worth More to Sponsors Than the Trophy Itself https://rocketyardsports.com/blogs/insights/how-levis-turned-fifas-forced-stadium-debranding-into-a-viral-marketing-win 2026-07-13T15:36:31+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/Screenshot_2026-07-13_at_15.09.23_43dad434-d197-4e9a-af67-cd6fac67b2cd.png?v=1783953391 How Levi's Turned FIFA's Forced Stadium "Debranding" Into a Viral Marketing Win https://rocketyardsports.com/blogs/insights/hyundai-turned-a-world-cup-sponsorship-slot-into-a-stunt-nobodys-forgetting 2026-07-13T16:22:57+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/FIFA_World_Cup_2026_Draw_Reception__54972841852.jpg?v=1783956177 Hyundai Turned a World Cup Sponsorship Slot Into a Stunt Nobody's Forgetting https://rocketyardsports.com/blogs/insights/aston-villa-x-visit-rwanda-controversial-20m-sponsorship-deal 2026-07-22T14:02:16+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Jul_22_2026_at_02_01_03_PM_7128dc7e-6ea9-4ac3-975b-89e1d97a0d71.png?v=1784725336 Aston Villa x Visit Rwanda Controversial £20M Sponsorship Deal https://rocketyardsports.com/blogs/insights/a-weekend-of-wins-for-adidas 2026-07-22T14:30:53+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Jul_22_2026_at_02_21_08_PM_c59d74e3-e587-461b-8823-534ce2f8771b.png?v=1784727053 A Weekend Of Wins For Adidas https://rocketyardsports.com/blogs/insights/stripe-didnt-buy-a-logo-at-the-ryder-cup-it-bought-the-infrastructure 2026-07-29T22:03:47+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Jul_29_2026_at_10_02_41_PM_b3e3c26a-5673-445f-ba2e-29afe9b4b6db.png?v=1785359027 Stripe Didn't Buy a Logo at the Ryder Cup. It Bought the Infrastructure. https://rocketyardsports.com/blogs/insights/sponsor-the-conversation-not-just-the-game 2026-07-30T07:48:30+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Jul_30_2026_at_07_47_46_AM_faf66b67-726b-4e52-af13-159b32764216.png?v=1785394109 "Sponsor The Conversation, Not Just The Game" https://rocketyardsports.com/blogs/insights/topgolf-just-turned-golf-into-a-poker-tournament-brands-should-be-paying-attention 2026-08-05T14:40:29+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_5_2026_at_02_26_49_PM_7b48d011-7aa6-46e4-8077-07c1a746ab30.png?v=1785937229 Topgolf Just Turned Golf Into a Poker Tournament. Brands Should Be Paying Attention. https://rocketyardsports.com/blogs/insights/the-premier-league-banned-gambling-shirts-the-money-didnt-go-anywhere 2026-08-05T15:06:50+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_5_2026_at_03_06_11_PM.png?v=1785938810 The Premier League Banned Gambling Shirts. The Money Didn't Go Anywhere. https://rocketyardsports.com/blogs/insights/liv-golf-2-0-new-lead-investor-deal 2026-08-12T14:22:12+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_12_2026_at_02_14_53_PM_2fc74e4a-e3c0-46bc-b5d4-025f52065edf.png?v=1786540932 LIV Golf 2.0: New Lead Investor Deal https://rocketyardsports.com/blogs/insights/sports-sponsorship-is-not-what-it-used-to-be 2026-08-12T14:49:02+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_12_2026_at_02_45_58_PM.png?v=1786542542 Sports Sponsorship Is Not What It Used To Be https://rocketyardsports.com/blogs/insights/it-always-will-be-foot-locker-a-masterclass-in-owning-your-own-memory 2026-08-19T14:55:01+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_19_2026_at_12_38_37_PM_acc2de90-5e82-4cb6-a813-47b6a375597e.png?v=1787147701 "It Always Will Be Foot Locker": A Masterclass in Owning Your Own Memory https://rocketyardsports.com/blogs/insights/wales-new-kit-proves-you-cant-announce-your-way-to-authenticity 2026-08-19T14:54:32+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_19_2026_at_12_36_51_PM_80cfe248-2b1c-4241-a01c-f5e8c0ae91df.png?v=1787147672 Wales' New Kit Proves You Can't Announce Your Way to Authenticity https://rocketyardsports.com/blogs/insights/burnleys-shirt-sponsor-lasted-fewer-days-than-a-pre-season-tour 2026-08-26T16:02:21+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_26_2026_at_03_39_28_PM_3263f7fd-b293-42d1-a61f-ba3730cf459c.png?v=1787756541 Burnley's Shirt Sponsor Lasted Fewer Days Than a Pre-Season Tour https://rocketyardsports.com/blogs/insights/the-2026-dutch-gp-why-every-ticket-got-a-place-at-the-party 2026-08-26T16:01:29+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Aug_26_2026_at_03_52_27_PM.png?v=1787756489 The 2026 Dutch GP: Why Every Ticket Got A Place At The Party https://rocketyardsports.com/blogs/insights/asap-rocky-didnt-join-man-city-and-ac-milans-world 2026-09-09T14:23:33+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Sep_9_2026_at_02_18_14_PM_726f5f0a-30c2-4154-94a3-250457c87a6a.png?v=1788960213 A$AP Rocky Didn't Join Man City and AC Milan's World - He Made Them Join His https://rocketyardsports.com/blogs/insights/tennis-doesnt-have-an-influencer-problem-it-has-a-management-problem 2026-09-09T14:29:52+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/3adbbd3d-ad86-4f33-b86b-eb58c5c8b57e.png?v=1788960592 Tennis Doesn't Have an Influencer Problem - It Has a Management Problem https://rocketyardsports.com/blogs/insights/the-greatest-golf-story-never-told 2026-09-16T15:10:58+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Sep_16_2026_at_02_51_09_PM_148a580b-645c-458d-94f8-d628803ef6f2.png?v=1789567858 The Greatest Golf Story Never Told https://rocketyardsports.com/blogs/insights/your-athletes-biggest-risk-isnt-the-interview-its-the-live-mic 2026-09-16T15:19:37+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Sep_16_2026_at_03_18_13_PM.png?v=1789568377 Your Athlete's Biggest Risk Isn't the Interview. It's the Live Mic. https://rocketyardsports.com/blogs/insights/the-best-activations-at-the-singapore-grand-prix-dont-require-a-ticket 2026-09-30T16:17:06+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Sep_30_2026_at_04_15_06_PM_85d575c1-c0c0-458c-a495-ff4f8c3c89ed.png?v=1790781426 The Best Activations at the Singapore Grand Prix Don't Require a Ticket https://rocketyardsports.com/blogs/insights/schefflers-show-of-sportsmanship 2026-09-30T16:31:37+01:00 weekly https://cdn.shopify.com/s/files/1/0921/3857/0075/articles/ChatGPT_Image_Sep_30_2026_at_04_30_21_PM_c8495725-a8f1-4fbd-b84c-a4310c0d097c.png?v=1790782297 Scheffler's Show of Sportsmanship