Sponsorship Index Step 1 of 12 8% YOUR SPONSORSHIP INDEXWelcome to the SPONSORSHIP INDEX by Rocket Yard Sports. A specifically designed self-assessment tool to help brands who have moved or are looking to move from advertiser to sponsor and want to better utilize sponsorship to meet their business goals. Sponsorship is known to be one of the most powerful marketing tools out there and the index is here to help you self asses the effectiveness of your company’s sponsorship program. More importantly, the index will help you figure out what your next move should be. Push START and begin your journey into the business of professional sport with us. Audience DataDo you know the key demographics of your target audience? (gender, income, interests)*YesNoHave you conducted a survey about the buying behaviours of this audience in the last 12 months?*YesNoHave you identified a sport or sports that would allow you to interact with this target audience?*YesNoHave you identified the right talent that is aligned with your own company message and values that will resonate with your current customers and future prospects?*YesNoSCORE : Audience Data Audience Data - RecommendationsIt looks like you need to develop your audience data so you're best placed to set some clear goals.Audience Data - RecommendationsGreat work. You could probably do with knowing a little more about your target audience but you have enough to get started.Audience Data - RecommendationsFantastic. You are more than ready to set some goals to activate a potential sponsorship program. Sponsorship ObjectivesHave you set sponsorship goals?*YesNoDo your goals include any of the following?* Improved brand equity by association with talent and / or sport Increased database growth (mailing lists, social following etc) Increased sales prospects Increased brand engagement (social media, media etc) Increased brand preference Increased / maintain employee moral and engagement None of the above SCORE: Sponsorship Objectives Sponsoship Objectives - RecommendationsYou probably need a meeting with your marketing team to figure out a couple more goals that you would like to achieve from your sponsorship program. If you can't figure that out, then sponsorship is probably not for you.Sponsoship Objectives - RecommendationsGood stuff. It seems you have a good range of goals that you can measure your results against. Let's look at your marketing strategy.Sponsoship Objectives - RecommendationsAwesome! Well done. You've clearly spent the time to think about what you want to achieve and what you want to measure. Let's take a dive into your marketing strategy. Marketing StrategyDo you have a sponsorship budget?*YesNoDo you have an activation budget?*YesNoDo you have a sponsorship strategy that threads into your wider marketing plan?*YesNoDo you have media partners or a defined media strategy to amplify your sponsorship?*YesNoDo you have the resources to create your own bespoke content?*YesNoDo you have the resources to distribute the content digitally?*YesNoSCORE: Marketing Strategy Marketing Strategy - RecommendationsSounds like the boardroom is beckoning. It's time to sit down and evaluate how you will position your brand into sport effectively. You really need to give us a call.Marketing Strategy - RecommendationsNice. You've largely got most things in play which is good. You might want to tidy up a few key areas, but it's good enough to look at what kind of activations interest you.Marketing Strategy - RecommendationsYou are fully ahead of the game here. Great work and it's good to see. Let's get activating! ActivationsDoes your sponsorship program include any of the following:* Experiential & sales initiatives Advertising opportunities Content Creation Digital Marketing Logo placement Sampling Social Media Campaigns Thought leadership None of the above SCORE: Activations Activations - RecommendationsIt's best to add variety into your activation strategy. It might be worth getting a little more creative with your thinking on this. Activations - RecommendationsI like it. There is a good blend of activations in there that will stimulate your sponsorship agreements. It's a good base to build from. Onwards and upwards.Activations - RecommendationsExcellent. What a range you have chosen! Your marketing team are going to have fun with this and you look well place to position your brand within sport. Reporting To SponsorsDo you request any progress or fulfilment reports as part of your sponsorship program? (quarterly, bi-annual or annually)*YesNoDo you have a dedicated 'Account Manager' that works as the intermediary between the talent and your company to ensure all obligations of your sponsorship agreement are fulfilled?*YesNoDo you measure the ROI or media value of your sponsorships?*YesNoSCORE: Reporting to Sponsors Reporting to Sponsors - RecommendationsHow else do you measure the success of your sponsorship program? You can only manage what you can measure.Reporting to Sponsors - RecommendationsGood stuff. It's always good to measure the results where possible.Reporting to Sponsors - RecommendationsGreat. You are definitely ready to source sponsorship opportunities and maximise commercial success. You're Nearly ThereTo get your finalised recommendations, please enter your email below. An email with your results will be sent to the address you specify below. if you don't receive an email, please check your spam / junk folders.SCORE: FinalSCORE: PercentageName* First Last Email* Enter Email Confirm Email PhoneConsent* I consent to be contacted by Rocket Yard Sports, including marketing and promotional emails. Click here to read the privacy policyPhoneThis field is for validation purposes and should be left unchanged.
