Intuit Dome confirms ‘US$200m’ LA28 Olympics naming rights deal

• LA28 is selling Olympic venue naming rights for the first time in Games history
• Organisers were calling the arena the Inglewood Dome
• Intuit’s 23-year naming rights deal for Clippers’ arena worth around US$500m

Financial software provider Intuit has confirmed its sponsorship deal with the 2028 Los Angeles Olympic Games organising committee, which ensures the company retains naming rights to the Intuit Dome during the event.

The venue, which is home to the National Basketball Association’s (NBA) Los Angeles Clippers, will stage the Olympic and Paralympic basketball tournaments. LA28 organisers have been referring to it as the ‘Inglewood Dome’ in adherence to the Olympic policy that non-sponsorship partners must obtain permission before using their branding for Olympic purposes.

As part of its agreement, Intuit will also serve as a founding partner for the Games in the financial management software category. The company will work with LA28 organisers on creating a program to create opportunities for local businesses to become suppliers for the event. Intuit will also provide Team USA athletes with financial support, and will expand its financial education program to LA-based students.

Financial details of the sponsorship have not been disclosed but Sports Business Journal (SBJ) has previously reported the value of founding-level partnerships to start around US$200 million.

“As we prepare to welcome the world to Los Angeles for the 2028 Olympic and Paralympic Games, we’re proud to partner with Intuit—a company with deep roots in this city and a long-standing commitment to Angelenos,” said Casey Wasserman, LA28 chairperson and president. “Intuit’s investment in small business growth reflects the values we share: innovation, accessibility, and community. Together, we’re working to create opportunities that will leave a meaningful legacy for Los Angeles well beyond the Games.”

LA28 Games organisers decided to rewrite the Olympic sponsorship playbook this year by allowing brands to buy naming rights to official competition venues for the first time in the history of the Games.

The landmark move was signed off by the International Olympic Committee (IOC), whose global TOP partners will have first right of refusal to purchase naming rights for up to 19 temporary Games venues. Qualifying LA28 partners also have the option to keep existing venue names during the Games and buy additional marketing assets.

Two of LA28’s other founding partners have already taken up the opportunity, with Comcast sponsoring the squash venue at Universal Studios and Anaheim’s Honda Center retaining its name of nearly two decades when it hosts volleyball events. It had already been announced that boxing will take place at Peacock Theater.

Wasserman had previously indicated that permanent venues being used at the Games could retain their names for the Olympics if their sponsors buy the naming rights.

The decision enables LA28 to ‘unlock a new revenue stream’ and support its push towards ‘the largest commercial revenue raise in sports’, according to a statement in August from the organising committee, which has a sponsorship target of US$2.5 billion. However, Wasserman told US reporters that revenue raised from naming rights sales would be in addition to the overall sponsorship goal.

Outside of naming rights, the IOC’s clean venue policy will still apply, meaning there will still be no advertising within the field of play.

California-headquartered Intuit secured naming rights to the Clippers’ US$2 billion home, which opened in August 2024, in a deal announced in September 2021. The agreement is reportedly worth more than US$500 million over 23 years, making it the most lucrative naming rights deal in NBA history by total value.

“Intuit is incredibly proud to be a founding partner of the LA28 Games. Our commitment to powering prosperity aligns perfectly with the spirit of the movement: celebrating determination, optimism, and the belief in what’s possible,” said Thomas Ranese, chief marketing officer at Intuit. “Just as athletes strive for gold, we empower consumers and businesses to outdo their financial goals with confidence. This partnership also allows us to further champion the vibrant business community in Los Angeles and help them thrive.”

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