Full Swing, a leader in golf simulation and launch monitor technology, wanted to accelerate brand awareness and product credibility through high-impact influencer marketing. Their objectives were:

• To increase product visibility and reinforce brand credibility with elite content creators.
• To drive millions of views and high engagement across social platforms.
• To generate direct leads and conversions for both consumer and commercial sales.

Influencer Strategy & Partnership Negotiation

• Identified and secured top-tier golf content creators across YouTube, Instagram, and TikTok.
• Negotiated multi-content agreements to maximize exposure and brand alignment.
• Managed influencer campaigns to ensure consistent, high-quality product storytelling.

Content Execution & Audience Reach

• Oversaw long-form product reviews, challenge videos, and short-form viral clips featuring Full Swing simulators and launch monitors.
• Created a diverse content mix, including technical deep dives, on-course challenges, and social-first entertainment formats.

Performance Tracking & Optimization

• Monitored audience response, engagement rates, and conversion metrics.

Massive Viewership & Brand Exposure

• Campaigns delivered over 53M+ total views across YouTube, Instagram, and TikTok and individual influencer videos consistently exceeded 190K+ views, showcasing strong audience retention.

High Engagement & Product Demand

• Average engagement rate of 2.07%, significantly above the golf industry standard.deos, and short-form viral clips featuring Full Swing simulators and launch monitors.
• Created a diverse content mix, including technical deep dives, on-course challenges, and social-first entertainment formats.

Performance Tracking & Optimization

• Monitored audience response, engagement rates, and conversion metrics.

Indi Golf, a premium short-game equipment brand, sought to increase brand awareness and credibility within the UK golf market. They aimed to:

• Establish credibility by aligning with high-profile influencers.
• Drive direct-to-consumer (DTC) sales through product exposure.
• Expand their retail footprint by securing a major UK golf retailer.

Influencer Marketing Activation

• Developed an activation with Rick Shiels, the world’s leading golf content creator with over 2.7 million YouTube subscribers and an average 1M+ views per video.
• Facilitated a comprehensive product review of Indi Golf’s wedges by showcasing the product through the company’s passion, which is music. The products we delivered in a guitar case which appealed to Rick and his highly engaged fan base.

Retail Placement Strategy

• Negotiated and secured retail distribution with American Golf, the UK’s largest golf retailer, which operates 90+ stores and an e-commerce platform.
• Developed a supporting marketing strategy to drive in-store and online conversions through social proof and influencer credibility.

Massive Brand Exposure

• Rick Shiels’ product reviews have generated over 1.5M+ video views, resulting in a strong international increase in UK-based website traffic within the first 30 days, and achieved an estimated $38K+ media value through organic influencer reach.

Retail Expansion & Sales Impact

• Secured American Golf as a retail partner, unlocking access to over 300K monthly in-store visitors. Online searches for Indi Golf spiked by 65% following the Rick Shiels review, increasing direct sales.

Lyle & Scott, a premium heritage brand known for its crossover between golf and lifestyle apparel, sought to establish a stronger social media presence within the golf community. Their objectives were: 

• To increase brand awareness and audience engagement on social media. 
• To grow their following organically and position themselves as a go-to golf lifestyle brand. 

At the start of the campaign, their golf-specific social media channels had fewer than 900 followers, with limited engagement and brand visibility.

Social Media Strategy & Content Curation

Developed a 12-month structured content strategy, optimizing for engagement, reach, and brand storytelling. 

Created high-quality branded content, including product showcases, influencer collaborations, and community-driven posts. 

Influencer & Community Engagement 

Partnered with golf lifestyle influencers and athletes to expand Lyle & Scott’s presence in the golfing community. 

Organic Growth Strategy 

Engaged in strategic hashtag optimization, allowing posts to gain traction in relevant communities.

Explosive Social Growth 

Increased social following from 855 to over 11,000+ followers within 12 months (a 1,280% growth).

Adidas Golf sought a high-impact brand activation to promote the launch of their latest Tour360 golf shoe, while also reinforcing their commitment to growing the game among inner-city youth. Their objectives were: 

• To amplify awareness of the new Tour360 shoe through authentic storytelling. 
• To drive brand engagement by merging golf culture with mainstream sports and entertainment. 

· To create a social-first activation that would capture attention and drive high reach & engagement.

Concept Development & Talent Partnerships 

Outtaboundz, led by Jay Bothroyd (ex-Premier League & England International) and Trey Niven (Sky Sports Presenter), was secured as the face of the campaign. 

Developed a unique activation concept: The Tour360 of London, where Outtaboundz would travel the London orbital motorway (M25), stopping at golf clubs and schools to engage inner-city kids in golf. 

On-the-Road Brand Activation 

Multiple tour stops at golf clubs and urban schools, introducing young players to the game. Created immersive content, showcasing the Tour360’s performance benefits in real-world settings and integrated Adidas Golf branding throughout, ensuring strong product visibility and storytelling. 

Social & Digital Amplification 

High-production video content was created and shared across Adidas Golf’s channels and Outtaboundz’s platforms and leveraged real-time social coverage to engage audiences, maximizing organic reach.

High-Impact Brand Engagement 

Campaign generated 156K+ total video views and 69K+ impressions across Instagram, YouTube & TikTok. 

Community Engagement & Grassroots Golf Impact 

Engaged 150+ inner-city kids across multiple London school visits and directly contributed to a local golf participation initiative, strengthening Adidas’ community-driven brand positioning.

European Golf Design (EGD), a leading golf course architecture firm involved with the Ryder Cup and the DP World Tour, required a modern, high-performing website to reflect their status in the industry. Their objectives were: 

• To revamp their digital presence with a sleek, modern website. 
• To improve user experience (UX) and navigation, ensuring seamless access to their project portfolio. 
• To enhance website performance, SEO, and mobile responsiveness.

Website Redesign & Development 

Designed a modern, visually rich website that aligned with EGD’s premium brand image and implemented a high-impact project portfolio showcase, featuring their work on Ryder Cup venues and DP World Tour courses. 

Created an intuitive navigation structure to improve content accessibility. 

Performance Optimization & SEO Strategy 

Enhanced search engine rankings with SEO-optimized content, metadata, and schema markup and developed a fully responsive mobile-first design, catering to a growing mobile audience.

Stronger Brand Positioning 

EGD’s new website effectively showcases their involvement in the Ryder Cup and DP World Tour, reinforcing their industry authority. 

Positive feedback from clients, partners, and industry stakeholders, strengthening EGD’s credibility.