LIV Golf has announced a global partnership with banking giant HSBC in a deal that the Saudi-backed circuit has described as the ‘most significant’ in its history.
The multi-year agreement, which is LIV’s first global partnership with a financial institution and designates HSBC as LIV’s official international banking partner, spans the league’s entire 14-event season.
HSBC will also sponsor two of LIV’s 13 teams: Bryson DeChambeau’s Crushers GC and Majesticks GC, which is captained by Lee Westwood, Ian Poulter and Henrik Stenson. In addition, the company will be the presenting partner of the tour’s ‘9 to Play’ broadcast segment and deliver financial literacy initiatives.
The deal kicks off with the LIV Golf Andalucía event at Real Club Valderrama in Spain, taking place from 11thto 13th July.
“We appreciate HSBC’s confidence in supporting some of the world’s biggest stars as they introduce and showcase the sport and its opportunities to new audiences worldwide,” said Scott O’Neil, LIV Golf chief executive. “Together, we have an opportunity to engage younger fans, connect through music, culture, and innovation, and inspire the next generation, unlocking meaningful potential for both our brands and the sport we love.”
Barry O’Byrne, HSBC’s chief executive of international wealth and premier banking, added: “We are delighted to join forces with LIV Golf and are really excited to see what we can create together. HSBC has more than two decades of legacy in the sport and we can’t wait to bring another level of excitement to our clients and sport fans.
“We are looking forward to working with LIV Golf to continue to attract new audiences to watch and play the game. We are proud to continue to open up a world of opportunity for golf, both on and off the course and have LIV Golf alongside us on this journey.”
SOURCE: https://www.sportspro.com/news/liv-golf-hsbc-sponsor-crushers-majesticks-gc-july-2025/
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