Prime Video to stream NFL Black Friday game worldwide for free

Amazon has acquired the global rights to this year’s National Football League’s (NFL) Black Friday Football game, allowing viewers anywhere around the world to watch without a Prime Video subscription

Confirmed:

• This year’s matchup is between the Chicago Bears and the Philadelphia Eagles on 28^th November
• Game will be available to more than countries and territories around the world
• No subscription or Prime membership required to watch the game
• Black Friday Football broadcast to feature additional language options, including Spanish, French and Portuguese

Context:

The NFL has scheduled a game on Black Friday, the day after Thanksgiving, since 2023, unlocking a new revenue stream and cementing the league’s association with the holiday. Amazon, which has long declared an interest in airing the matchup, has streamed the game for free in a bid to encourage activity on its online retail platform on the busiest shopping day of the year. 

Last year’s game between the Kansas City Chiefs and Las Vegas Raiders averaged 13.51 million viewers, which was up 41 per cent on 2023.

By expanding its coverage around the world, Amazon will hope to have a similar effect outside the US – especially given Black Friday is increasingly a shopping event internationally.

It marks Amazon’s first global NFL broadcast, but not the league’s. Netflix’s Christmas Day games are available around the world, as was YouTube’s stream of the international series game in Brazil.

Back in the US, the NFL Black Friday game will form part of more than 12 hours of live sports coverage on Prime Video, with Amazon also scheduling a golf exhibition featuring Tommy Fleetwood and Justin Thomas, and a National Basketball Association (NBA) doubleheader.

Comment:

“We are thrilled to expand our relationship with the NFL and present Black Friday Football to the millions of fans we serve around the world,” said Jay Marine, head of Prime Video US, global sports.

“Black Friday is becoming one of the best sports holidays of the year, and this can’t-miss game between the Super Bowl champion Eagles and the surging Bears, in one of the most-charged stadium atmospheres in sports, stands at the centre of a huge day for all of us at Amazon. We cannot wait to provide fans with best-in-class coverage and a full day of action, holiday deals and surprises.”

“We are excited to work with our partners at Prime Video to bring this year’s Black Friday Football game to a global audience,” added Hans Schroeder, executive vice president, media distribution with the NFL. “Expanding the availability of our games to NFL fans around the world is a key priority for us, and we are thrilled that the Black Friday game will be available through Amazon in over 240 countries and territories around the world.”

Credit: https://www.sportspro.com/news/nfl-black-friday-bears-eagles-amazon-prime-video-worldwide-october-2025/