Sponsorships, Crowds, and How They’re Marketing the Madness at The U.S. Open

The 2025 U.S. Open is here, and it’s not just about great golf. This year’s tournament at Oakmont Country Club in Pennsylvania—its 10th time hosting—is turning heads for a lot more than just long drives and tight putts. Let’s break down what’s happening behind the scenes when it comes to sponsors, fans, and how the event is getting its name out there.

Big-Name Sponsors Are All In

Sponsors know the U.S. Open is a big deal, and they’re showing up in a big way. While the PGA Championship technically has more sponsorship deals, the U.S. Open holds its own with plenty of major brands on board.

One of the big stories? Ally Financial. They’ve seriously upped their game by backing both the U.S. Open and the U.S. Women’s Open. That women’s prize pool? Now a record-setting $12 million. Ally’s also now the official retail banking partner of the USGA, which means they’re in it for the long haul.

Lexus also made a splash with its fan experience zones. Think: virtual golf, autograph sessions with golf legends, and sleek setups that let fans feel like VIPs—very on-brand for a luxury car company.

Fans Are Showing Up in Droves

If you thought golf tournaments were mellow, think again. This year’s U.S. Open is pulling in about 200,000 fans over the week. On the busiest days—Friday and Saturday—there could be 40,000 people on the course.

That kind of crowd needs serious planning. Parking lots at Hartwood Acres and Monroeville Mall are the go-to spots, with over 130 shuttle buses making constant loops starting at 5:30 a.m. If you’re doing ride-share, there’s a special drop-off zone to keep things moving. Bottom line: don’t just wing it if you’re going—traffic is no joke.

A Smarter Way to Market Golf

The USGA is doing more than just organizing a tournament—they’re building a story. Their “From Many, One” campaign celebrates the idea that people from all walks of life come to compete for one championship. It’s a message that’s easy to rally behind, and it helps keep the U.S. Open feeling bigger than just a golf event.

They’re also giving fans plenty to do on-site. The USGA Experience and Museum Exhibit adds some fun history, and the U.S. Open app keeps you connected with live updates, maps, player tracking, and behind-the-scenes content.

The 2025 U.S. Open isn’t just about crowning a champion. It’s a full-blown experience—from major brand partnerships and packed crowds to clever marketing and high-tech fan features. Whether you’re on-site or tuning in from home, this year’s championship is delivering way more than just 18 holes.