FAQ

THE USEFUL STUFF.

About Rocket Yard

WHAT DOES ROCKET YARD SPORTS DO?

Rocket Yard Sports is a sports marketing agency that helps brands understand what their marketing needs, build a clear plan and execute it. We work across paid media, content, organic social, email marketing, athlete and influencer marketing, and brand partnerships through Demand Attention, Attract Fandom and Connect Cultures.

DOES ROCKET YARD ONLY WORK WITH GOLF BRANDS?

Golf is the world we know best and where our experience, relationships and understanding run deepest. We also work with wider sports and lifestyle brands when there is a genuine connection to sports audiences.

WHERE DOES ROCKET YARD WORK?

Rocket Yard is based in the UK and works with sports and golf brands in the UK, United States and internationally.

WHAT MAKES ROCKET YARD DIFFERENT FROM A TRADITIONAL MARKETING AGENCY?

Rocket Yard starts with a Marketing Strategy Analysis before deciding what to execute. We keep paid media, content and partnerships connected through one plan rather than treating them as separate marketing jobs.

Strategy

WHAT IS A MARKETING STRATEGY ANALYSIS?

Rocket Yard's Marketing Strategy Analysis is a one-off strategic review that starts with a discovery call and marketing audit. It ends with a marketing report showing where your marketing is today and a plan showing what should happen next.

WHICH MARKETING STRATEGY ANALYSIS DO I NEED?

Choose Brand Marketing when you need direction for the whole brand, Product Marketing for a specific product or launch, Campaign Marketing for a defined campaign or collaboration, and Experiential Campaigns for a physical or live brand experience.

WHAT HAPPENS DURING THE MARKETING AUDIT?

We review your current marketing activity, audience, channels, performance and opportunities so we can identify what is working, where the gaps are and what should be prioritised next.

WHAT WILL I RECEIVE AT THE END OF THE PROCESS?

You receive a marketing report showing where your marketing is today and an actionable plan for what to focus on next. The plan may recommend one, two or all three Rocket Yard systems.

CAN WE EXECUTE THE PLAN OURSELVES?

Yes. The Marketing Strategy Analysis is a one-off piece of work. You can take the plan and execute it internally, use Rocket Yard for consultancy, or ask us to execute some or all of it.

The Three Systems

WHAT IS DEMAND ATTENTION?

Demand Attention is Rocket Yard's paid advertising system. It uses paid media and digital assets to put your brand in front of the right audiences, generate meaningful interest and turn that attention into qualified demand.

WHAT IS ATTRACT FANDOM?

Attract Fandom is Rocket Yard's content and organic acquisition system. It uses organic social media, email marketing and connected content journeys to turn audiences into engaged followers, customers and advocates.

WHAT IS CONNECT CULTURES?

Connect Cultures is Rocket Yard's influencer, athlete and brand partnership system. It helps put the right people and partners around your brand so they can represent it authentically, extend its reach and strengthen its culture.

DOES EVERY BRAND NEED ALL THREE ROCKET YARD SYSTEMS?

No. Your Marketing Strategy Analysis determines where the biggest opportunities are. Your plan may use Demand Attention, Attract Fandom, Connect Cultures or a combination of two or all three.

Working Together

HOW MUCH DOES IT COST TO WORK WITH ROCKET YARD?

For clients outside the United States, Rocket Yard pricing is available on request. Tell us what you are trying to achieve and we will recommend the right strategy and support option.

WHAT IS THE DIFFERENCE BETWEEN CARE, CORE, GROWTH AND MAX?

Consultancy is included in every monthly option. Care is consultancy only, Core adds one marketing system, Growth includes two systems and Max includes all three systems.

CAN ROCKET YARD WORK ALONGSIDE OUR INTERNAL MARKETING TEAM?

Yes. Rocket Yard can act as a consultancy partner, execute selected parts of the plan or deliver the full recommended system alongside your internal team.

CAN YOU MANAGE ATHLETES, CREATORS AND BRAND PARTNERSHIPS?

Yes. Connect Cultures covers influencer and athlete marketing and brand partnerships, including identifying the right people, developing the partnership, creating together and amplifying the message.

HOW DO WE GET STARTED?

Start by making an enquiry. We will learn what you are trying to achieve and determine the most useful next step, typically beginning with the appropriate Marketing Strategy Analysis.

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