Lyle & Scott lacked a clear social media strategy, leading to low engagement, underperforming paid media, and an unfocused influencer marketing approach, limiting brand awareness and conversions.

Through Rocket Explore, we analyzed revenue, digital performance, and influencer engagement. The Rocket Review Call identified weak brand positioning and paid media gaps, highlighting the need for a clear social media plan. The Rocket Report delivered a score breakdown, key takeaways, and three quick wins for immediate improvement.

Lyle & Scott gained clarity on their social media gaps and the misalignment in influencer engagement. With a structured plan, they launched an influencer partnership strategy integrated with social media for maximum impact.