Gender Equility in Sports Marketing
In the dynamic world of sports marketing, the quest for GENDER EQUALITY has evolved from a whispered aspiration to a loud, actionable mandate. Historically, the sports industry has mirrored societal GENDER BIASES, often side-lining women’s sports in favour of their male counterparts. This disparity is evident not only in the allocation of resources and opportunities but also in the representation of athletes in marketing campaigns.
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Gender Equility in Sports Marketing
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