SEO Rewired

For Sports Brands That Want To Be Found First

By Sinead Lotter | Creative Problem Solver

This isn’t a book about “doing SEO” — it’s about building visibility that actually drives results.

From how people search today (across Google, Maps, YouTube, TikTok, and AI tools) to structuring your pages, keywords, content, and credibility — this guide gives sports brands a clear system to show up more often, in the right places, for the right searches.

📄 35 pages

What’s inside 

• A clear, modern definition of SEO as discoverability across Google, Maps, YouTube, TikTok, Instagram + AI search

• The 5-part modern SEO system: technical performance, content relevance, authority, social search signals, reputation signals

• Practical optimisation guidance for Technical SEO + Content SEO + Authority + Social SEO + Local SEO + Reputation SEO + AI SEO

• A simple weekly / monthly / quarterly / biannual SEO stack you can run consistently

• The real tools modern brands use  

• The most common SEO mistakes brands make (and what to do instead)

Who is it for 

• Brands and marketers who want to be found, chosen, and remembered—without SEO jargon

• Teams who need an SEO system that connects creative + strategy + reputation (not “just a website task”)

• Service/local businesses who rely on Google Maps + reviews to drive bookings and leads

• Content teams who want to create content based on real search behaviour (questions people actually ask)