The Creative Locker Room

For Sports Brands Ready to Show Up Differently

By Sinead Lotter | Creative Problem Solver

This isn’t a book about aesthetics — it’s about making creative work that actually works in sport.

From designing under pressure to managing feedback, building flexible systems, and creating content athletes want to share — this guide is built for in-house creatives, brand teams, and freelancers navigating the fast-moving world of sports design.

Built for the doers. No fluff. Just tools to help you deliver better, faster, and with more confidence.

📄 35 pages 

What’s inside 

• A pressure-tested playbook for getting great creative done fast in sport  

• How creative teams in sport really work: assets, rollouts, content packs, web updates, sponsor graphics

• Brand systems that scale (brand isn’t a logo; build templates + living guidelines)

• Social media workflow 

• Designing across platforms (social vs sponsors vs web vs event activations) while keeping one consistent brand

• Speed-with-quality systems: template sets, typography hierarchy, colour/gradients, scalable grids

• Working with athletes (co-create, keep it real, don’t over-script/over-edit)

• Managing feedback without chaos 

• A disruptor chapter for traditional sports: tone, design contrast, video pacing, grit over gloss  

• A “10 Habits of Successful Sports Creatives” checklist to lock in the system

Who is it for 

• Designers, videographers, photographers, and creative leads working in sport who need to deliver at speed

• In-house creative teams (big brand or small team) who want systems, templates, and workflow discipline

• Anyone building content for social + sponsors + web + event activations and trying to keep brand consistent under pressure