The Real Cost of Influencer and Athlete Sponsorships

Stop guessing budgets. Start planning with ranges that make sense.

Influencer marketing and athlete sponsorship aren’t “one price fits all.”
They’re dynamic, highly individualised investments—and the cost swings wildly based on reach, platform, scope, and your brand objectives. 

This ebook gives you 10 real-world style examples that show what brands might actually spend—so you can budget smarter, align expectations, and build campaigns that deliver ROI. 

What this is (and why it matters)

If you only budget for “the influencer fee,” you’re already behind.
This guide gives you a practical cost spectrum—from micro-influencers to celebrity creators, and from emerging athletes to elite endorsements—so you can match spend to goals and ROI.

Who this is for

• Brands planning their first influencer / athlete partnership

• Marketing teams needing realistic budget ranges for approval

• Sponsorship managers who want to align spend with ROI + objectives

• Anyone tired of vague quotes and inconsistent pricing