The sports marketing guide to working with athletes
Build athlete partnerships that perform
By Dazzler | Rocket Yard Sports
This is a practical playbook for running athlete sponsorships end-to-end — from choosing the right athlete and structuring the deal, to activating campaigns and proving ROI. It covers what to do, what to avoid, and how to build partnerships that feel authentic and perform.
📄 69 pages
What’s inside
- Athlete selection beyond “fame” (fit, values, audience alignment)
- Deal + contract essentials, plus risk planning (injury/controversy clauses)
- Activation ideas that go beyond logos (content, storytelling, fan engagement)
- ROI basics: what to measure (awareness, engagement, sales/leads)
- Future trends: NIL, AI, and digital-first sponsorships
Who is it for
Brands, athletes, and managers who want sponsorships that are clear, credible, and measurable.
Pairs well with
The sports marketing guide to working with athletes
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
-
Shipping Information
Use this text to answer questions in as much detail as possible for your customers.
-
Customer Support
Use this text to answer questions in as much detail as possible for your customers.
-
FAQ’s
Use this text to answer questions in as much detail as possible for your customers.
-
Contact Us
Use this text to answer questions in as much detail as possible for your customers.
