Top 10 Reasons Why Influencer Marketing & Athlete Sponsorships Break Down
Most influencer and athlete partnerships don’t fail because the talent “wasn’t big enough.”
They fail because the strategy is soft, the activation is thin, and the measurement is missing.
This ebook is a fast, practical breakdown of the 10 most common failure points—with clear fixes you can apply immediately.
What’s included
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Action lists on every topic across the breakdown reasons.
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A simple, easy-to-defend budget split recommendation to maximise ROI: 45% talent / 45% activations / 10% measurement tools.
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A strong closing principle that anchors the whole thing: partner selection is the foundation for authenticity, engagement, and ROI.
Who this is for
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Brands investing in influencers, creators, or athlete sponsorships
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Marketing teams who want fewer “nice posts” and more measurable outcomes
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Sponsorship managers who need a risk-aware and repeatable approach
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Anyone tired of partnerships that look good on paper and flop in-market
Pairs well with
Top 10 Reasons Why Influencer Marketing & Athlete Sponsorships Break Down
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