Top 5 Do's and Don'ts of Sports Marketing
Activate smarter. Become part of the fan experience.
Most sports marketing fails for one reason: it treats sponsorship like a logo, not a relationship.
This ebook gives you the quickest, cleanest framework to turn sponsorship rights into real engagement—and avoid the common mistakes that kill ROI.
What’s covered
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A simple definition of sponsorship activation (what it is, what it isn’t)
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A “Top 5” framework you can apply immediately (Do’s + Don’ts)
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Real-world reference examples to sharpen your thinking (Red Bull Stratos + Nike “Just Do It” with Colin Kaepernick)
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A strong wrap that reinforces the goal: be memorable for the right reasons and add value to the ecosystem while achieving marketing objectives
Who this is for
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Brands investing in sports sponsorships and needing better activation ideas
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Marketing teams who want clean principles before building campaigns
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Rights-holders / events who want sponsors to show up with more than a logo
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Anyone who wants to drive engagement + measurable ROI from sports audiences
Pairs well with
Top 5 Do's and Don'ts of Sports Marketing
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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