England v Italy Women’s Euro 2025 semi-final on ITV watched by 10.2m

• Match averaged 8m viewers across all devices
• ITVX scores its biggest day of 2025 with 17.2m streams

England’s last-gasp extra-time win against Italy in the semi-finals of Uefa Women’s Euro 2025 was watched by a peak of 10.2 million across all devices on ITV, delivering the UK commercial broadcaster its biggest peak audience of the year across the ITV1 channel and ITVX streaming service.

The match on 22^nd July averaged eight million viewers across all devices on ITV, from kick off until the final whistle, giving ITV its biggest audience amongst all adults and the 16 to 34 demographic for overnight ratings for 2025 so far.

The Lionesses’ victory also scored ITVX’s biggest day of the year with 17.2 million streams.

England’s dramatic penalty shootout win against Sweden in the quarter-finals was watched by 10.4 million across BBC television and BBC iPlayer. England’s victory over Wales in their final group stage fixture peaked at 4.6 million on ITV across all devices.

The Lionesses will now face world champions Spain in the final on 27^th July. The game will be broadcast live by both the BBC and ITV.

England versus Italy was watched by 4.08 million viewers on Italian free-to-air (FTA) channel Rai 1, giving it a 27.4 per cent audience share.  

In Germany, 14.26 million tuned in on ARD’s Das Erste channel for the national team’s 1-0 defeat to Spain in the other Euro 2025 semi-final, giving it a 57.6 per cent audience share. That game attracted around 3.5 million more viewers than Germany’s quarter-final win against France.

Ahead of the Euro 2025 final between England and Spain, which is a repeat of the 2023 Fifa Women’s World Cup, tech giant Amazon has announced a multi-year extension to its partnership with Uefa covering the European soccer body’s women’s competitions.

The renewed deal, which runs until 2030, includes the Uefa Women’s Champions League, Uefa Women’s Euro 2029, the Uefa Women’s Nations League, as well as the U19 and U17 Uefa Women’s Youth tournaments.

Amazon will serve as the official online retail sponsor of all Uefa women’s soccer competitions. The company has also pledged to keep growing its dedicated online women’s soccer shop after Euro 2025, with the goal of ‘supporting all aspects of the game both on and off the pitch beyond this summer’s tournament’.

The pair will also collaborate on initiatives to help grow women’s soccer, including addressing coaching gender disparities and with the ‘Off Mute’ platform, which is powered by Amazon Web Services (AWS) and enables women and girls to share soccer experiences, identify barriers and suggest improvements to increase accessibility.

“Fans and players have been the true driving force behind women’s football’s incredible growth,” says Laura Downey, EU head of Amazon brand. “Their passion and dedication have transformed this sport from the grassroots up shown by another record-breaking tournament in Switzerland, we’re excited to announce the extension of our partnership with Uefa Women’s Football beyond this summer’s action.

“We’re grateful to play a role in supporting this remarkable community – whether that’s helping a young player find their first pair of boots, or enabling fans to show their team colours – as they continue to write the next exciting chapter of women’s football.”

Guy-Laurent Epstein, Uefa executive director of marketing and UC3 co-managing director, added: “We are delighted to extend our partnership with Amazon through 2030, building on the momentum we’ve created together for women’s football across Europe.

“Their support in growing women’s football – on and off the pitch – from its dedicated Women’s Football Shop to its support of the Uefa Women’s Euro 2025 Innovation Programme, aligns perfectly with Uefa’s vision for the future of the sport.

“This renewal represents more than a partnership – it’s a shared belief in the power of women’s football and its unlimited potential for growth.”

Credit: https://www.sportspro.com/news/england-italy-uefa-womens-euro-2025-viewership-audience-itv-july-2025/