Betting, Brands & Big Style: Inside The Open Championship

The Open Championship is back at Royal Portrush, and it’s not just about the golf—there’s a whole world of cool marketing moves and big-time sponsorships happening behind the scenes. Let’s break it down:

 

Big Push from Betting Brands

You couldn’t miss it—betting companies went all-in for The Open 2025. Names like Betfred, BetMGM, Sky Bet, and Tote were throwing out free bets, price boosts, and even boosted odds like 8/1 for McIlroy to win.

• Spreadex had a standout deal: £60 in free bets when you bet just a tenner. Not bad.

• Most promos came with strong reminders to bet responsibly. So it’s not just flash—it’s thoughtful marketing too.

Bottom line: These promos keep fans fired up and engaged throughout the tournament, especially for those watching from home or on the go.

 

FootJoy x Harris Tweed = Golf Style Goals

Fashion got a spotlight thanks to FootJoy teaming up again with Harris Tweed. The limited-edition shoes are decked out in real Scottish tweed and look as sharp as the players wearing them.

• Expect to see these on pros like Adam Scott and Cameron Young.

• Matching tweed shoe bags? Yes please.

Plus: The Open Shop featured gear from brands like adidas, BOSS, and Polo Ralph Lauren. Basically, if you want to look the part, they’ve got you covered.

 

Powerhouse Sponsors Doing Big Things

Some major global brands brought their A-game this year as official patrons:

• HSBC, Mastercard, Rolex, Mercedes, Nikon—just to name a few.

• Mastercard had a VIP hospitality lounge. Mercedes had sleek car branding. NTT DATA showed off cool analytics screens and fan insights.

And let’s not forget the whiskey from Loch Lomond, and private flights with NetJets. Not your average weekend golf setup.

Why it matters: These sponsors give The Open that premium, world-class vibe that sets it apart from other tournaments.

 

Travel + VIP Packages = Golf Trip Goals

If you’re a fan with a taste for the luxe life, The Open had you sorted. Their official travel partners like PerryGolf, Celtic Golf, and On Location offered:

• Tickets with front-row views

• Fancy hotels

• Even tee times at legendary courses

Takeaway: It’s not just an event—it’s a bucket list experience.

 

Rory-Mania Boosts the Buzz

Rory McIlroy being back at Royal Portrush? Massive.

• Tickets sold out faster than ever.

• It’s expected to bring in around £213 million for the local economy.

• Tourism in Northern Ireland got a huge lift—and local fans are loving it.

Translation: Rory’s star power = marketing gold.

 

Streaming, Apps & All the Digital Stuff

Whether you’re on your phone, laptop, or watching live—The Open nailed the fan experience:

• Live tee times, weather updates, and highlights on The Open app

• Full broadcast coverage on Sky Sports, NBC, Peacock, and more

• Live commentary, player trackers, and analytics via NTT DATA Wall

Why fans love it: You’re always in the loop. No FOMO here.