The 2025 PGA Championship at Quail Hollow in Charlotte, NC, isn’t just about world-class golf — it’s also a case study in how to market a sports event the right way. From slick tech and epic fan experiences to major brand collabs, here’s how the PGA is making this year’s championship bigger and better than ever.
Tech That Brings Fans Right Into the Action
This year, the PGA is using tech to totally level up the fan experience. Their official app isn’t just for checking scores — you can follow players in real time, view 3D course models, and get deep stats on every swing.
They’re also going big on social media, posting behind-the-scenes clips, interviews, and live updates to help fans feel like they’re part of the action, even if they’re not on-site.
Powerful Brand Partnerships
Sponsorships are playing a huge role in this year’s marketing game. Big names like Rolex, BMW, and Titleist are doing more than just slapping logos on banners — they’re creating cool, interactive experiences for fans. Think: golf simulators, luxury pop-ups, and giveaways.
Even off the course, brands like Dream Finders Homes are teaming up with the PGA for year-round marketing efforts to keep the buzz going long after the tournament wraps.
The Merch Game Is Strong
The PGA is turning heads with a massive, 49,000+ square foot merchandise tent. It’s loaded with gear from brands like Adidas, Under Armour, Lululemon, and Ralph Lauren — and you don’t even need a ticket to get in.
Betting Promos Are Turning Up the Hype
Let’s not forget the betting scene. Bookmakers are rolling out promos that add even more excitement — like William Hill offering a refund if Rory McIlroy wins, or Paddy Power boosting his odds to make the cut. Even if you’re not a gambler, the buzz around these deals adds to the fun.
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