- The Ringer podcasts to appear on Netflix
- Spotify could add more shows in the future
- Netflix also offers live sport and docuseries
Netflix is adding sports video podcasts to its content offering through a new partnership with Spotify.
The deal will see several of Spotify Studios and The Ringer’s most popular podcasts join the platform in early 2026, including The Bill Simmons Podcast, The Zack Lowe Show, and The Mismatch.
The collaboration also involves other genres, such as culture and true crime, and will expand into other markets in the near future.
“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch,” said Lauren Smith, Netflix vice president of content licensing and programming strategy.
“As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”
Spotify acquired The Ringer in 2020, while it has agreed content partnerships with other creators and invested in audiobook production. It says it will look to offer similar collaboration deals to other shows in the future.
“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, head of podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favourites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
Netflix has global deals in place with WWE, the National Football League (NFL) and owns the North American rights to the 2027 and 2031 Fifa Women’s World Cup. It has been heavily linked with a package of worldwide Uefa Champions League rights from 2027.
Netflix and Spotify are arguably the two most influential disruptors in the streaming age of media, transforming how films, television, music and spoken word audio are consumed around the world.
Their success has inspired countless other digitally native and legacy media challengers to the point that both the video and audio streaming markets are highly competitive. Both companies have sought to diversify and expand their offerings in order to attract and retain subscribers, and to justify any increase in prices.
For Spotify that has meant huge investments in exclusive audio and video content, while Netflix has expanded its live offering and reversed its long-held opposition to acquiring premium sports rights.
Both also have the added benefit of first-mover advantage in their respective markets and strong brands that command significant loyalty among younger audiences, which is why collaboration between these two pioneering firms makes such sense.
Spotify gains a much wider audience for its first party podcasts while Netflix bolsters its sports offering, adding more topical shows to complement its live coverage and docuseries. It will be interesting to see if other podcasts attempt to join the platform, such as The Rest Is Football from Goalhanger, which is now producing shows with in-game action clips from LaLiga.
Credit: https://www.sportspro.com/news/netflix-spotify-the-ringer-sports-podcast-deals-october-2025/
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