Women’s Soccer Sponsorship Up 53% Since 2022/23

The number of women’s soccer sponsorship deals across Europe’s top domestic leagues has increased by 53 per cent since the 2022/23 season, according to Ampere Analysis.

Key details:

• A total of 181 deals has been struck since the 2022/23 season
• Serie A Femminile has seen the largest increase (600 per cent) of all major European leagues
• Growth was recorded in every major league on the continent except France’s Premiere Ligue
• As of the ongoing 2025/26 campaign, there are a total of 677 agreements that include both men’s and women’s teams across Europe’s ‘Big Five’ leagues (47 per cent rise since the 2022/23 season)

Context:

Ampere noted that teams with the biggest fan growth had the most significant commercial momentum, noting that Arsenal, Chelsea and Barcelona ranked among the top 15 per cent of European clubs for growth in sponsorship deals. Fan growth was attributed to help the trio sign new partners like Uber, Starling and Ticketmaster this season.

Meanwhile, the company also found that 17 per cent of sports fans in the ‘big five European markets’ now follow women’s soccer teams, according to its Sport Consumer data. This represents a 21 per cent increase since the fourth quarter of 2023.

Comment:

“The big five domestic women’s football leagues in Europe have benefitted from the momentum created by the record-breaking Uefa Women’s Euros in 2025,” said Minal Modha, research director, head of sports media, sponsorship and consumer research at Ampere Analysis. “The success of international teams has led to increased investment in domestic leagues.

“What’s particularly striking is that growth is coming not just from women’s-only deals, but from sponsorships including both men’s and women’s teams. That shows women’s football assets, players, and IP are becoming strategically important to brands.

“The opportunity is now firmly established — and the challenge for clubs is to continue demonstrating the value of their fans and the unique activation opportunities the women’s game offers.”

Credit: https://www.sportspro.com/news/sponsorship-marketing/womens-soccer-sponsorship-deals-european-leagues-march-2026/