Dazzler is the Founder and CEO of Rocket Yard Sports, where he turns the emotional energy of sport into powerful business outcomes for brands, athletes, and leagues. He’s the strategic mind behind fan-driven growth, leading Rocket Yard with a focus on building brands that resonate and deliver. From big-picture thinking to detailed execution, he ensures every move creates real momentum.

Away from the action, he’s just as competitive, whether supporting Liverpool or staying on his toes with his ever-curious kids, balancing sharp business instincts with the everyday moments that keep him grounded.