Dazzler is the Founder and CEO of Rocket Yard Sports, where he turns the emotional energy of sport into powerful business outcomes for brands, athletes, and leagues. He’s the strategic mind behind fan-driven growth, leading Rocket Yard with a focus on building brands that resonate and deliver. From big-picture thinking to detailed execution, he ensures every move creates real momentum.
Away from the action, he’s just as competitive, whether supporting Liverpool or staying on his toes with his ever-curious kids, balancing sharp business instincts with the everyday moments that keep him grounded.
The Problems Dazzler Tackles
Brands stuck with "cool" marketing but no real business growth.
Partnerships that sound good on paper but don’t pay off.
Marketing chaos: scattered ideas, messy systems, wasted energy.
Brands missing the emotional spark that creates lifelong loyalty.
Fan relationships that start strong but fizzle out fast.
What you will learn from Dazzler
Building Fan-First Businesses.
How to turn emotional connection into business growth that lasts.
Designing Smarter Systems.
Create frameworks that make marketing, partnerships, and scaling actually work.
Mastering the Business of Sport.
Understand the real forces behind fan economies, athlete marketing, and brand loyalty.
Solving Problems That Matter.
Get crystal clear on what’s blocking your growth, and how to fix it, fast.
Leading with Heart and Hustle.
Build a brand that fans love, a business that thrives, and a team that wins.
BOOK A CONSULTATION CALL WITH DAZZLER
60 minutes
£1000
