The Wimbledon men’s singles final generated a peak audience of 8.8 million viewers for BBC Sport, with the UK UK public service broadcaster (PSB) reporting record digital engagement across the entire tournament, with 69.3 million online requests lodged between 30th June and 13th July.
Confirmed:
- Men’s final between Carlos Alcaraz and Jannik Sinner peaked at 8.3 million viewers on linear free-to-air (FTA) channel BBC One
- The match peaked at 8.8 million viewers across the BBC’s TV and online platforms
- The women’s singles final between Iga Świątek and Amanda Anisimova peaked at 4.1 million viewers on BBC One
- Świątek’s victory was also streamed more than one million times on the over-the-top (OTT) platform BBC iPlayer and the BBC Sport website/app
Context:
Wimbledon continues to be a huge draw for the BBC, with this year’s tournament boosted by a strong contingent of British players, several upsets, and the presence of the two leading figures in the men’s game continuing their rival on Centre Court for the final. Jannik Sinner’s four-set victory over Alcaraz helped beat least year was watched by more people than last year’s final, which attracted a peak of 7.5 million.
Similarly, Wimbledon continues to be popular on the BBC’s digital channels, with the combined figure across connected TV, mobile and online beating both last year’s total of 50.1 million online requests and the previous record of 54.3 million, set in 2023.
The BBC holds the rights to Wimbledon until 2027, with the deal reportedly worth UK£60 million (US$80.7 million) each year, and considers the event to be one of the crown jewels of its sports coverage.
Meanwhile, Italian broadcaster Sky reported record viewership for its coverage of Sinner’s triumph. A combined average audience of 5.67 million watched the final on pay-TV channel Sky Sport and on FTA channel TV8, which translated to a 40.4 per cent audience share. In Spain, Movistar+ drew an average audience of 442,000 for its broadcast of the decider.
Comment:
“This year’s record-breaking digital figures for Wimbledon are testament to the huge appeal of the sport amongst audiences and the power of digital innovation to bring both new and existing fans closer to the action than ever before,” said Alex Kay-Jelski, director of BBC Sport.
“The way people are following Wimbledon is changing but that is exciting for us as we look to tell the best stories in different ways.”
Credit: https://www.sportspro.com/news/wimbledon-bbc-sport-digital-engagement-viewership-tv-july-2025/
Women’s Euro 2025 viewership beats Club World final in UK
Brentford sell minority stake at ‘UK£400m’ valuation